“How to design a blog?” is one of the most frequently asked questions from new bloggers after they’ve figured out how to start a blog. This guide will help you answer that question.

The blog design is fundamental. The better looking a blog is, the more memorable it will be for the visitors.

More of them will stick to it, subscribe, return and share it with their friends on social media. Let’s have a look at steps you need to take to create a great looking blog design.

How To Design A Blog And Make It Look Pretty

WordPress is the blogging platform of choice

The first step in figuring out how to design a blog that visitors love is to pick one of the blog sites that allows you a wide range of design possibilities. WordPress is my platform of choice. I love it and run all my blogs on it.

It’s an open-source platform that powers more than 75 million blogs and more than 30% of the total web.

Using WordPress will save you weeks of time and a lot of money as you won’t need to build (or pay someone to build) a blog design from scratch.

The community behind it has created more than 2,500 of WordPress themes that are beautiful and feature-rich. You’ll have plenty of choice for selecting the blog design template that works for you.

Some of the other popular options are Blogger (look here for my detailed comparison between Blogger or WordPress).

There are also several large and popular site builder tools such as Wix (more here: Wix vs WordPress) and also the widely advertised Squarespace (see my Squarespace vs WordPress guide).

How do you get started with WordPress? You need a domain name and a host server.

Which host should you use? There are many capable and affordable hosting providers.

The host that I recommend is the one that I personally use and am a paying customer for over a number of years.

The link below is my affiliate link. Simply put, if you click on my affiliate link and start your blog, I earn a commission, yet you don’t pay any extra. You even get a discount.

Click here to visit Bluehost and start your WordPress blog.

They have the easiest setup process possible. It will take you about 5 minutes to get your site online with the 1-click WordPress install feature.

They offer a free domain name, 24/7 live support and even WordPress recommends them. More than 2 million blogs WordPress sites are hosted there and you can get started at $2.95 per month.

Here are the easy steps you should take to start a blog:
  1. Visit Bluehost and click “Get started now.
  2. Select the “Basic” plan at $2.95 per month. It’s recommended for beginner bloggers.
  3. On the “sign up now” page, type in your chosen new domain name and click on “Next“.
  4. On the “Create your account” page, fill in your personal information.
  5. Further down the page, select your account plan. To get the lowest price you need to sign up for 36 months. The total price for having your blog up and running for 3 full years is $106.20.
  6. Within “Package extras” Bluehost tries to upsell several other services such as security and SEO help. These combined can add about $9 extra to your monthly cost. All these options are unnecessary so I recommend you deselect them all.
  7. Next up add your payment details. If you’d like to pay with PayPal you can click on “more payment options”
  8. Then tick the “I have read and agree to Bluehost’s terms of service…” and click on “Submit
  9. Your account is now open. You will shortly receive a couple of confirmation emails. The “WHOIS verification” email needs your attention. You need to click on the “Verify your email” button to confirm.
  10. Set your Bluehost account password by clicking on “Create your password” button. Type in your password, retype it to confirm, tick the privacy policy box and click on “Next”.
  11. Your password is set. Now click on the “Log in” button.
  12. Bluehost displays several design themes on the “Pick a theme that inspires you” screen. You can do this later so I recommend you click on the “Skip this step” button at the bottom of the screen.
  13. Your WordPress blog is being set up now. It may take a couple of moments so do hold tight until you see the “All done!” message. You’ll get an email with the subject line “New WordPress Site” too. Now click on the “Start building” button.
  14. On the “Welcome to WordPress” page, click on “I don’t need help” button. On the following screen click on the “Launch” button to launch your site.
  15. Congratulations! You now officially own a domain name and your blog is live. Anyone can access it by going to yourdomain.com. You can enter your WordPress admin dashboard by going to yourdomain.com/login.

How to design a blog with a quality WordPress theme

I suggest you access your WordPress admin and get yourself familiarized with the “Appearance” section on the left-hand side navigation.

Majority of your blog design options will be in there. You can search for, review and install themes there. You can create your navigation menu, change your blog’s header logo and edit the widgets in your sidebar.

Explore and test the free themes as they are a great starting point for a new blogger. WordPress “Customize” section allows you to preview how your blog and your content looks like when using a particular theme.

It’s easy to switch between and test different designs until you find the perfect one. It doesn’t affect your content at all. All of it remains untouched no matter what theme you’re using.

  • Click “Themes” within the “Appearance” menu and then “Add New” on top of that page to discover the different design opportunities.
  • Try for example and browse through “Featured” or through “Popular” or “Latest”:
  • Or use the “Feature Filter” to find more specific themes with exact features that you are looking for. You can sort by color, layout, features and specific subjects:

Each WordPress theme has a page with further details. This can help you make a better decision.

Learn more details and see how the theme would look on your blog. When you find a blog design that you like simply click on “Install” to activate it on your blog. Some things to look out for:

  1. Last updated date should be recent. You want your theme to be compatible and functioning correctly with all the latest WordPress updates. Older themes might break in most recent versions of the software.
  2. Active installs shows you how many blogs use the theme right now. The more the better as it shows that the theme is quality, but watch out not to have your blog look like thousands of other blogs.
  3. Ratings number between 1 and 5 stars. The higher the rating the better the theme may be.
  4. Look through the reviews to see what people are saying about the theme.
  5. Does the developer actively respond and help people? WordPress is continuously changing and your theme needs upgrades and latest bug fixes to continue serving you.
  6. Is the theme actively maintained, updated and supported by a reputable developer or company?
  7. Preview the theme to see how it actually looks like for a visitor.

Best free WordPress design themes for 2019

This is the list of some of the most impressive free WordPress themes that I have handpicked for your inspiration. They feature everything you should be looking for in a blog design.

They’re beautiful, minimalist, mobile responsive, clean coded, fast loading, lightweight, constantly updated and fully supported by the developers and the community.

There are many commercial premium design themes and premium marketplaces too.

These you have to pay to use (usually in the range of $30-80) but if you’re just starting out I think one of the great free themes below is more than enough.

Consider also some niche themes specialized in the different topics such as those for travel blogs or fashion blogs. See for instance how to start a fashion blog for more details.

Here are more details on how to design a beautiful blog using WordPress:

What WordPress theme is that blog using?

An alternate way to nice blog design is to go to your favorite blogs and discover what theme that is that they use.

When you find a blog that you love it’s pretty simple to see what design it uses. Here’s how:

  1. Visit the blog in question
  2. Right-click anywhere on the blog page in your browser window
  3. Click on the “View Page Source” in the right-click menu
  4. On the HTML source page, search for and find “style.css” or “/themes/
  5. The line of code you find will look something like this: domain.com/wp-content/themes/theme-name/style.css
  6. In place of the “theme-name” you would have the name of the WordPress theme that blog is using
  7. Alternatively you can also click on the “style.css” link
  8. On the top of style.css file, you will find further details such as the theme author and the URL where you can learn more about the theme

So now you have all the details that you need to find what theme a blog is using. Takes two minutes. No fancy WordPress theme detector tool needed either.

Now you can go to the Appearance menu in your WordPress blog dashboard, search for and activate the theme that you just discovered.

Note that some blogs use a custom WordPress theme solution that’s built from scratch. Some try to hide their theme name for one reason or another.

This makes it pretty much impossible to know the theme name unless you ask them.

Mobile phones and responsive blog design

Smartphone sales have overtaken computer sales. Mobile traffic has surpassed desktop traffic worldwide. Mobile and tablet devices account for more than 55% of global internet traffic.

How to design a blog that looks great on smaller screens or touch based screens is another key consideration.

Responsive design is a smart and adapts itself to the screen size of the device the user is browsing with and provides optimal viewing experience for visitors.

It works on everything from large desktop monitors to small screens on mobile devices.

Google recommends responsive design as the best way to configure your blog look because it is easier for the user and there is no need for redirection like on other mobile solutions.

If you want to check how your WordPress theme works on mobile devices, take this Mobile-Friendly Test from Google.

Use a Page Builder to make things easier for yourself

The easiest possible solution to design a blog is to simply pick a theme that you really love as it is and have no need to customize. Then you’re ready to go and conquer your niche as soon as you activate the theme.

If you’re not comfortable with coding, then it’s best to choose a theme that makes it easy to edit and customize even with no coding skills.

The ability to customize your blog design with a simple and easy interface varies a lot from one WordPress theme to another.

Some have drag-and-drop, user-friendly interface. Some can only be edited and customized by CSS and coding.

Most themes are not easy to edit and that’s where page builders come into the picture.

Page builders are plugins that work on top of any theme and allow you to build and customize your layout with a simple drag and drop interface and no need for coding.

Page builders allow you to create a professional and unique looking blog without any design know-how.

How would you like to present your content? What colors do you want to use? Would you like your posts and pages to be very unique and different from each other? What about one sidebar or two sidebars or maybe none?

How about sidebars on the left or the right or both sides of the content? Would you like a big call to action? Or a full-width section? All these and many more are easy to do with the help of page builders.

These are the three most popular Page Builders that I recommend you try and choose the one that fits you best:

Which fonts and font sizes would you like on your blog?

Font, font size, spacing between letters and line height all have a big impact on how your visitors feel when reading online.

Screen resolutions are increasing which means that you need to make your content more readable for these new screens.

Larger font makes your blog more clear and easy to look at. Sans-Serif Fonts are best suited for digital content while you want your font size to be a 16pt at a minimum and should go even more to 20pt+ for best results.

Some WordPress themes are very well optimized for typography out of the box. Page Builders make it easier for you to change the font type, size and colors too.

You should also install Easy Google Fonts plugin which makes it easy to change your fonts and font sizes in the different areas of your blog in a simple and visual way.

The plugin gives you access to hundreds of beautiful web fonts for you to pick from and use.

Become a color master

All the good themes already come with their own color schemes if you’re going to customize your post background color, font color, logo and more, it’s good for you to learn a bit about colors.

Color palettes can make or break your blog post.

As a non-professional designer, I tend to get inspired by big brands and colors that they use. This is a perfect website for you to see what color palettes big brands use.

These companies have many people working on their branding and have done extensive research, so it’s useful to learn from them. I also like this site for a wide range of great looking palettes.

Colors also convey meanings so it’s useful to be aware of what your content is projecting when you’re using a certain color.

Your logo and navigation menu are first things visitors see

Having a great header section is important as that is the first thing people see when entering your blog. It’s what makes you stand out and be recognizable in the endless pool of bloggers.

Make sure your header looks professional and showcases your personality and what your blog is about. The purpose of your blog has to be clear and immediately evident to your first-time visitors.

Many sites now fix their navigation menus to the top of your browser window so the menu follows you as you scroll down the page.

This helps the visitor easily navigate your blog at any time and gets them to explore your content deeper.

For this to work best, you should think about what pages or posts you want to put into your navigation to best present your blog.

  • People like familiarity so make your visitor feel at home. Include a clear navigation menu at the top with links to contact, about page, services etc. WordPress makes it simple to create navigation menus within the “Appearance” section of your admin.
  • Introduce yourself right off the bat with a welcoming message and smile. Ingrain your personality. Include your image. Your blog is unique, but only because of YOU, so make sure your visitors see this as soon as possible.
  • Include a descriptive but brief tagline. Tell visitors what’s in store for them, what your blog is about and what problems your content will solve for them.
  • Distinctive logos can work wonders too. Many blogs feature text based logos. These can work great, especially if you’re using one of the cool fonts I mentioned earlier in this post. There are also some fast logo makers for non-designers such as this one.
  • If you want people to stick around, make it easy for them to find your content. Display popular posts, key guides, and have a prominent search field. Consider a live search plugin that works very much like Facebook or Google search works. Upon starting to type a search query your visitor will get a drop down of your posts. It is a faster way to search.
  • Display social proof such as social media follower size, number of social media shares and number of comments. If visitors see that your blog is popular, frequented and shared a lot then there is a greater chance they will stick around. If all these people like this blog then there must be other good stuff around. Use WordPress plugins to integrate social proof.

To sidebar or not to sidebar

Sidebars tend to be very cluttered with things like social media buttons, search buttons, archives, ads and even word clouds.

And for mobile visitors they load all the way at the bottom of the screen contributing to a slow loading speed.

Review your sidebar. Do you really need everything that’s in your sidebar? How can you make it more focused so it leads your visitor to discover your content deeper and access your key posts? Do you need a sidebar at all?

When scrolling through a post you would have the sidebar towards the top but the more you scroll, the more white space there would as the sidebar is finished. This is a waste of valuable space.

Put in a sticky widget in your sidebar so it scrolls through with the visitor. You could have a subscription widget sticky to increase number of subscribers or social media followers.

Or you can stick your popular posts to get more clicks and help people discover more of your content. Q2W3 Fixed Widget plugin allows you to do this.

Every blog post is a potential starting point to a visitor

It’s not all about your blog’s home page design. Majority of your first time visitors come directly to your individual blog posts.

Social news feeds and search engines tend to drive people deeper. These visitors might never see your home page.

Bloggers tend to focus on their home page too much spending a lot of time prettying it up and neglecting the posts themselves. Your home page should be optimized but don’t neglect the rest of your blog.

“Keep it simple, stupid” to have a fast loading blog

First time visitors take less than a few seconds to decide if your blog is worth exploring. You have to get their attention and get it fast with an effective blog design.

Think of usability. Visitors should enjoy not only the aesthetics of your blog but also the ease of use, page speed and user-friendliness.

Consider how the design affects your blog’s speed and the visitor’s experience and aim for your blog to be loaded within a couple of seconds at most.

Make your blog easy on the eyes and clutter free. Less is more in modern blog (and web) design. Simplicity rules.

It gives your visitors a better experience when browsing your content. It puts more emphasis on the content itself and makes your blog load faster.

Just because you’re starting a YouTube blog doesn’t mean you need to place five YouTube embeds on every page. Consider these things:

  • Ignore and remove inessential design elements that don’t matter. Remove buttons, widgets, ads, pop-ups and other distractions. Just because every other blog has them, it doesn’t mean that you need to have them too.
  • Do you actually need all those social media share and follow buttons? Do they actually get any clicks or do they just distract people? Focus on those buttons that have the biggest impact with your audience. And use the lightweight versions instead of the official buttons.
  • Refrain from adding what is not necessary in the first place. Think about what purpose any design element has? You don’t need features that nobody has asked for and that nobody is using. Focus on quality, not on quantity to make room for those elements that do make a difference.

Time to get started

Whatever you do just don’t spend too much time thinking about blog design. No matter how beautiful and pretty your blog is, it will never grow without you spending time on creating great content and attracting visitors.

Get your blog out into the wild quickly. It’s the real world and real people that will lead you towards making better design decisions in the future. So do pick a nice design and start blogging!

Published by Marko Saric

I started publishing content when I created a site about Metallica as a teenager. I started this blog in 2008 and my goal was and still is to help you on this creative journey. See more about me