Blogger (also known as Blogspot) and WordPress are two of best established blogging platforms. Millions of people and brands use them to create beautiful websites and blogs.
“Should I use WordPress or Blogger for my blog?” is one of the frequently asked questions from newbies. The best blogging platform really depends on your priorities and needs. This guide will explain you the difference between Blogspot and WordPress.
WordPress vs Blogger: Review at a glance
The guide is too long for you to read? Here’s the TL;DR for you:
What’s the difference between WordPress and Blogger?
Here’s an infographic that I created to give you a quick look at the different factors to consider before you choose where to blog:
Note that there are two versions of WordPress: the self-hosted WordPress.com and the hosted version WordPress.org. In this article I talk about the self-hosted one. Click here for my detailed guide on the difference between the two versions.
- WordPress is a flexible solution with lots of room to grow and expand your blog.
- It’s the platform to go for if you want the full control, flexibility, and ownership of your blog.
- It’s an open-source software with a vast and vibrant community of developers and designers.
- There are also multitudes of online resources, people willing to help, conferences and meetups.
- A wide range of design templates to help you create a pretty looking blog without a need of design skills.
- There’s a plugin for everything. Make changes and add features without any coding know-how.
- Ability to export and import your content to and from other platforms.
- Manage your blog everywhere. In the browser, using desktop clients for Mac and Windows, or mobile apps for Android and iOS.
- Your WordPress install needs a domain name and a server to be hosted on which will cost you about $3 per month.
- You are responsible for managing the security of your blog, the backups and the uptime.
- Too many themes and plugin options demand a lot of time to do research and find right ones for you.
- There is a medium sized learning curve to get used to thanks to the many technical opportunities.
WordPress allows you to build anything you can imagine and will save you weeks of time and lots of money as you won’t need to design or build features and functionality from scratch. Thousands of themes and plugins are available for free online as WordPress is an open-source community with many developers and designers.
The fact that the platform is so customization and that it puts you in full control of your blog also means that there’s a medium learning curve and that you will need to buy a domain name, find a host, and manage the security and backup of your blog. There are plugins that will help you automate this though.
- Blogger is a nice place to start your adventure. It can help you discover what it’s all about. It’s got all the basics covered and it’s very straightforward and easy to use.
- Your default URL is yourname.blogspot.com, but you can transfer your own domain name.
- You can do HTML changes to your template through a browser interface.
- No plugins, but there is a decent number of simple gadgets that you can use to improve your sidebar and footer.
- Integration with your Google Adsense allows you to add banner advertising and start making money.
- Integration with Google+ allows you to post there and integrate Google+ comments.
- Thanks to Google it’s also easy to integrate Analytics and Search Console.
- Template Designer makes it easy to change simple things such as background, column width, fonts, and colors.
- It’s limited, outdated and not very future proof platform. If you have bigger ambitions, such as creating a professional web presence or building a business, it’s not the ideal long-term solution.
- Blogger is provided by Google which means that you don’t own your blog. Google owns it and you may risk having your blog be shut down without warning or explanation.
- Limited choice of design templates means it’s hard to make your blog look different and unique.
- You need to have a Google account in order to use Blogger.
Blogger (aka Blogspot) is a very simple platform that gets you blogging fairly quickly without needing to worry about hosting or security. This also means that you have very limited opportunities in terms of changing the look and feel of your blog, and adding features and functionalities. The platform hasn’t seen any big updates in a while so it does have a bit of an outdated user interface.
Blogger vs WordPress: Innovation and updates
Blogger is not a viable option when it comes to the long-term sustainability. It currently doesn’t get much attention from Google. Everyone has seen the fate of Google Reader and other apps Google decides to neglect.
On the one hand, Google is one of the most innovative companies. They run great apps such as Google Photos and Inbox. On the contrary, they’ve decided that Blogger doesn’t fit in their plans. That’s what the lack of updates and innovation tells us.
There’s been minimal to none big developments on Blogspot for a while now. The user interface, usability, the look and feel are outdated compared to more modern platforms.
Google seems just to patch things up to keep it from completely breaking down. Look at this list of updates. Since the start of 2015, the only significant update was the introduction of HTTPS. More recently there were some usability updates in order to make the blog easier to use for regular users.
Some of the few changes Blogger has done in the recent years have negatively affected users. These include trying to restrict users from posting certain types of content, limitations in pagination, and even blocking of access from specific countries. It just cannot compare to WordPress, a platform that is continuously upgraded and improved, by the active open-source community of hundreds of thousands of developers.
Blogger vs WordPress: The lack of ownership and control
Blogger may decide to shut down your blog if they think that your content violates the T&C’s. Most blogs won’t be affected by this but before making your decision on what platform to use, it’s important to know that you don’t have the full control. A platform that owns your blog can simply decide to shut it down without giving you a warning and without even giving you the reason or explanation for their action.
There’s a well-documented example of Dennis Cooper’s blog. Blogger hosted it for more than fourteen years. Suddenly it got deactivated by Google on June 27th, 2016. There’s a petition to get it restored. There’s a complaint made by the lawyers but no word back from Google. No explanation other than that “the specific Terms of Service violations are ones we cannot discuss further due to legal considerations.”
You don’t want to risk being in a similar situation. Losing many years of your work without a warning or an option to back it up.
Blogger vs WordPress: Which is the best for me?
Having a complete control and ownership over my blog, the look and feel, and the way I present my content are the main reasons why I pick WordPress.
Blogspot/Blogger is a simple platform that’s easy to use, but it just doesn’t cut it with regards to flexibility and customization, and there’s a lack of innovation and upgrades on the platform itself.
This is where WordPress excels and why it’s my preferred content platform. WordPress powers 27.7% of all websites on the internet while Blogger only powers 1.1%. Over 75 million people and brands have chosen to use WordPress to create a broad range of beautiful and impressive sites.
Everyone from personal blogs to many of the biggest organizations such as Facebook, Google Ventures, eBay, CNN, NASA, and Mozilla use WordPress. Here’s a list of Fortune 500 companies using WordPress to power their sites.
It’s for everyone and I run all my projects on WordPress too. The open-source community behind WordPress provides many of the unique benefits and advantages to the platform. There are tens of thousands of blog design themes created by hundreds of thousands of people and developers in the active community. Most of them are free for you to use to make a great looking site in minutes.
There are also more than 45,000 plugins and add-ons that allow you to extend your site’s functionality and add new features. Most are free to use. All this without needing to know how to code and without any web design experience. Simply install and activate. You will save weeks and weeks of time and lots of money not needing to build features and functionality from scratch.
How to start your WordPress blog
Self-hosted WordPress needs a domain name and a web server to work. A domain name is the address people will type to get access to your blog. The hosting server is where you’ll store your content making it accessible to anyone in the world.
For the easiest possible install I recommend Bluehost.
They offer a free domain name, 24/7 live support and WordPress recommends them.
More than 2 million WordPress blogs are hosted there. And you can get started at $2.95 per month.
It will take you 5 minutes to get your blog online with the 1-click installation feature.
Disclosure: I do earn a commission if you sign-up using my link at no additional cost to you. Please know that I only recommend products that I find helpful and useful. If you do choose to buy through my link, thank you for your support!
10 steps to move your content from Blogger to WordPress
Sometimes the time is right to move your blog from one platform to another. You may have outgrown the platform. You may want to do a change that the platform doesn’t allow you to do, or you may just need a fresh place to work in. Blogging platforms are flexible and allow the content archives to be exported/imported into other platforms.
Now that you have your WordPress blog ready and installed, it is the time to transfer your Blogger content to it. It is simple to move your Blogger to WordPress. The open-source community of WordPress is ready to welcome Blogger users.
A free tool has been developed to import posts, images and comments from a Blogger account into a WordPress blog. This “Blogger Importer” plugin has been used by more than 500,000 bloggers to transfer their blogs.
Following is the step-by-step guide on how to transfer your Blogger blog to WordPress without losing any of your subscribers, without losing your search engine rankings and without losing your traffic.
- In your new WordPress Admin area go to Tools > Import in the left hand sidebar. Click “Blogger” and on the pop-up window click “Install Now”.
- Then click on “Activate Plugin & Run Importer”.
- Now click “Authorise” to tell Blogger to let your new WordPress account access your Blogger account.
- (Note that if you get an error message about Google no longer supporting OAuth 1.0 use this plugin instead: Blogger Importer Extended.)
- Click “Allow Access” to your Google Account.
- Click “Import” to start the transfer process of your Blogger posts, comments, images and links to WordPress.
- Click on the “Set Authors” button when the import has been completed.
- Select the user you’d like to assign the posts to and click “Save Changes” on the “Author Mapping” page. This assigns all the imported posts to your author name in WordPress.
- In Settings > Permalinks in your WordPress admin make sure to select the structure of URL’s that fit the structure you had on Blogger.
- Congratulations! The process of importing your Blogger content to your WordPress blog has now been completed.
12 steps to redirect your Blogger visitors to your WordPress blog
Now we just need to tell Blogger where your new blog is in order to automatically redirect visitors, your subscribers and to also keep your search engine rankings. Here’s how to do that:
- Activate “Blogger To WordPress” plugin made by rtCamp in your WordPress admin.
- Go into Tools > Blogger To WordPress Redirection in your WordPress admin.
- Click on the “Start Configuration” button.
- Click on the “Get Code” button next to the correct blog on the list of imported Blogger blogs.
- Copy the generated code.
- Go to “Template” menu and click “Edit HTML” on the theme you are using in your Blogger Dashboard.
- Paste the copied code replacing all the existing code in the template and click on “Save Template”.
- Check that everything works by entering your Blogger blog or one of your old Blogger post URL’s in your browser. It should automatically redirect you to the new WordPress blog.
- Don’t delete your Blogger blog as that blog is still used in order to redirect your visitors!
- In Blogger Dashboard go to Settings > Other.
- In “Post Feed Redirect URL” click “Add” to enter your WordPress feed URL – by default the URL is yourdomain.com/feed/.
- Click “Save Settings” to redirect your RSS feed subscribers to your new feed.
Your Blogger posts and comments are on your new blog now, your search rankings are intact and your visitors and subscribers automatically get redirected to your new blog. You are ready to start growing your blog now. The admin dashboard is where all the day-to-day magic happens. Explore the opportunities and possibilities with your new WordPress blog.
The wonderful benefits of having a blog
Whatever platform you choose, you have my full support. Either of the platforms will allow you to quickly start your blog and have an online home where you can share whatever is on your mind.
Blogging is such an excellent activity and a great way to spend your free time. There’s a great value in having your online presence and building an audience.
I recommend it to everyone and I hope that you will get to experience some of the great benefits. It’s amazing to see all the people take up blogging, start their blogs, and share their skills with the world.
I’ve experienced many wonderful benefits of having a blog. It has made an incredible difference in my life. I’ve met new people, became a better writer, communicator, marketer, and even got a new job thanks to my blogging efforts.