You know you want to start a blog but you have no idea which niche blog topic idea to cover. This guide is for all those stuck at what to blog about.
In this post, I’ll show you the simple process to figure out the right niche idea and come up with a blog topic to cover.
The most popular blog topics
It is a great sign if many successful blogs exist in a specific field. Another great sign are the existence of niche communities, forums, and Facebook groups where people get together to discuss the specific topic.
Many successful blogs, communities and people interested in the field are all very positive signs for the potential of a blog. It proves that there’s a market demand and that people are willing to pay for products and services about this topic.
This means that not only can you build an audience with this niche but you can also make money blogging about that niche. Some of the most popular niche examples are:
- How to make money
- Career advice
- Personal development and self-improvement
- Frugality and budgeting
- Games and entertainment
- Sports and sports clubs
- Minimalism and simpler living
- Health and nutrition
- Losing weight
- Fitness and exercise
- Vegetarianism and veganism
- Travel (here’s how to start a travel blog)
- Environment and eco-tourism
- Learn how to speak a language
- Working from home
- Cars, car maintenance and driving
- Makeup and beauty
- Fashion and personal style (here’s how to start a fashion blog)
- Pregnancy, parenting and family life
- Home schooling
- Interior design and home decor
- Personal finance, investing advice, cryptocurrencies
- Small business advice
- Self-employment and freelancing
- Photography and videography (here’s how to start a vlog)
- Personal branding
- Public speaking
- Location independence
- Food and recipes (here’s how to start a food blog)
- Learn how to play an instrument
- Learn how to play a sport
- DIY projects
- Writing advice
- Learning how to code
- Web development
- Web design
- Mobile application development
Finding the perfect blog topic idea
This perfect blog topic, your sweet spot, is found by interlinking your passion and personality with the demand from the market.
Look for a topic that people want and ask for, then help them do it
Successful blogs are not built on passion and ideas alone. Just because your heart comes alive at a calling doesn’t mean that there is an audience for it. You need to consider the reality in the market, the demand and interest from an audience.
Find the right problems to solve by looking for something real people are already trying to do, then build brilliant solutions that help them do it and solve their problems.
These are topics that are important to them, and real pain points too as people have taken their time to ask questions about them. So how do you find what people want and ask for?
- Use question-answer platforms such as Yahoo Answers, Stack Overflow and Quora to find questions real people are asking.
- Use tools that help you discover popular questions and themes people care about such as BloomBerry and AnswerThePublic.
- Look also into the trending topics lists on Twitter, Imgur, Reddit, and Pinterest.
- Use Google’s Keyword Planner, Google Trends, and Google Hot Trends to see how many people search for the topics you’re interested in.
- Use sites like Buzzsumo and Ruzzit to monitor the most shared content topics on the web.
- Search social media for people talking about the topic. Pay very careful attention to the things users complain about. Search for phrases like “I wish I could do…” or “I hate…”.
- Check out the local trends in Yellow Pages.
After doing this research you should have a long list of popular topics that have been identified by others and that there is a market demand for.
Evaluate these topic ideas and select those that interest you, that you like and care about
Your blog cannot appeal to everyone. If you attempt to post content about every idea or issue that pops into your head at any given moment, you will lack direction. You can’t teach everyone about everything, so don’t even bother. It’s much easier to attract visitors if you have a very focused topic.
To choose the perfect topic, you should look inside and see where the raw energy comes from. There’s no point in putting a lot of effort into a blog on a topic that you don’t care about. No matter how popular that topic is.
Success isn’t guaranteed but it’s much more likely when you are emotionally invested in the work you’re doing. When you talk about things that you love, it makes you enjoy what you do and turns the “work” into play. It gets you over hurdles and fuels you day to day.
The topic of my first site was about the rock’n’roll band Metallica. I loved them, spent a lot of time listening to their music, figuring out song meanings and going to their concerts. I curated all the info that I could find about the band and put it all together in a nicely organized site.
The band didn’t even have an active official site in those days, so I was able to create a niche site that other fans and people interested in the band found very attractive.
Fully embrace your passions and obsessions. How you spend your time reveals what your true passions and interests are.
- Write down a list of things that interest you, that you like and care about. Something that engages you emotionally and makes you come alive.
- What gets you up in the morning?
- What do you love to do and what do you dream about?
After doing this exercise you will have focused your long list of popular topics into a handful that you also love and care about.
Now identify which of the popular topics that you love you can also be very good at
Teaching sells. Reputations are built by those that teach, share knowledge, experiences and insights. We live in the information age where people rely on information and use the internet to do research.
If you cover a topic that other people can use to improve their lives and careers, you can become an authority and make a living by teaching those people those skills.
Some blogs are created by experts with a valuable skill and an asset that differentiates them from others. People pay attention to those they see as experts. Those that are specialized, have a deep expertise and a fundamental edge in a particular field. In words of Mark Twain: “Write what you know”.
Look at what you do better than other people, things that don’t challenge you but that others struggle with and teach others how to do it too.
Which of these popular topics that you care about do people around you perceive you to be an expert at? What do your family and friends ask you for help with? Define the problems you are trying to come up with the solutions for.
But you don’t already have to be the expert and the best in the world on your favorite topics to start a blog. Some successful blogs are created by people who are just starting out sharing their experience in a new field.
They express a unique point of view, share their journey and the lessons learned. There’s always someone that knows less about you on a topic and that can get valuable insights from your guidance.
You can also choose to ride the wave of a growing trend by doing research, learning about the field, experimenting, acquiring skills and taking the visitors on your journey. New trends are typically less competitive than mainstream trends. Knowing simple things and getting the basics right counts for a lot.
Instead of being a small fish in a big pond, you aim to become a big fish in a small pond. And if the trend really breaks through, the pond will increase and you stand to win big.
After doing this exercise you now have one to three topics that there is a market demand for, that you love and care about, and that you believe you have something good to contribute with.
How can I break through and attract an audience in a popular blog niche?
The world is drowning in an ocean of content. When a field is highly competitive, it can be challenging to get much attention to yourself no matter how good you are.
- Can you make boring concepts exciting?
- Can you make complicated things simple?
- Can you make intimidating solutions painless?
The common angle of looking at a topic is no longer of any real interest. You should add an angle on an angle.
- Will you be visiting every country in the world and sharing it?
- Will you be developing a new start-up idea every month and teaching people how to do it too?
Keep an open mind as you might happen to find that various passions mixed in a personal way can create something unique. There are a gazillion blogs about fashion, but there’s only a handful about fashion and cooking.
Spice things up and develop your own unique concept and a unique selling point that differentiates your topic and makes it more compelling than the other blogs on the market. Something that grabs the attention of your target audience. Some things people always care about:
Faster solutions to problems.
Greater control over your time.
Deeper human interactions.
Less collateral damage.
Higher social status.
After this exercise you are left with at least one great concept for a topic there is a demand for, a topic that you love and a topic to which you can contribute something different and fresh.
How to start your amazing blog today
Do you have the perfect topic in mind? Great! The process of actually starting your blog is pretty simple.
WordPress is an open-source blogging platform, it powers 60+ million blogs and gives you the complete control over the look and feel. Using WordPress will save you weeks and weeks of work, and lots of money too.
- You don’t need to build your own software to run your blog. You can just use WordPress.
- You don’t need to get a custom design for your site either. Just get one of the free or premium templates that already exist.
- You also get access to resources such as my articles to help you with all the tips and tricks you may need.
Here’s How To Start A Blog.