You know you want to start a site but you have no idea which niche topic to cover. This guide is for all those stuck trying to come up with a website topic. In this post, I will show you the simple process to follow and figure out the right niche idea to cover.
This perfect topic, your sweet spot, is found by interlinking your passion and personality with the demand from the market.
Here’s the list of 36 most popular niche examples
It is a great sign if many successful sites exist in a specific field. Another great sign are the existence of niche communities, forums, and Facebook groups where people get together to discuss the specific topic.
Many successful sites, communities and people interested in the field are all very positive signs for the potential of a site. It proves that there’s a market demand and that people are willing to pay for products and services about this topic.
This means that not only can you build an audience with this niche but you can also make money blogging about that niche. Some of the most popular niche examples are:
- How to make money
- Personal finance, investing advice, cryptocurrencies
- Personal development and self-improvement
- Frugality and budgeting
- Games and entertainment
- Sports and sports clubs
- Minimalism and simpler living
- Health and nutrition
- Losing weight
- Physical fitness, running and exercise
- Vegetarianism and veganism
- Food and recipes
- Travel advice and travel guides
- Environment and eco-tourism
- Photography and videography
- Cars, car maintenance and driving
- Makeup and beauty
- Fashion and personal style
- Pregnancy, parenting and family life
- Home schooling
- Interior design and home decor
- Career advice
- Small business advice
- Self-employment and freelancing
- Working from home
- Personal branding
- Public speaking
- Location independence
- Learn how to speak a language
- Learn how to play an instrument
- Learn how to play a sport
- DIY projects
- Writing advice
- Learning how to code
- Web development
- Web design
- Mobile application development
Look for a niche topic that people want and ask for, then help them do it
Successful sites are not built on passion and ideas alone. Just because your heart comes alive at a calling doesn’t mean that there is an audience for it. You need to consider the reality in the market, the demand and interest from an audience. Find the right problems to solve by looking for something real people are already trying to do, then build brilliant solutions that help them do it and solve their problems.
These are topics that are important to them, and real pain points too as people have taken their time to ask questions about them. So how do you find what people want and ask for?
- Use question-answer platforms such as Yahoo Answers, Stack Overflow and Quora to find questions real people are asking.
- Use tools that help you discover popular questions and themes people care about such as BloomBerry and AnswerThePublic.
- Look also into the trending topics lists on Twitter, Imgur, Reddit, and Pinterest.
- Use Google’s Keyword Planner, Google Trends, and Google Hot Trends to see how many people search for the topics you’re interested in.
- Use sites like Buzzsumo and Ruzzit to monitor the most shared content topics on the web.
- Search social media for people talking about the topic. Pay very careful attention to the things users complain about. Search for phrases like “I wish I could do…” or “I hate…”.
- Check out the local trends in Yellow Pages.
After doing this research you should have a long list of popular topics that have been identified by others and that there is a market demand for.
Evaluate these popular topics and select those that interest you, that you like and care about
Your website cannot appeal to everyone. If you attempt to post content about every idea or issue that pops into your head at any given moment, you will lack direction. You can’t teach everyone about everything, so don’t even bother. It’s much easier to attract visitors if you have a very focused topic.
To choose the perfect topic, you should look inside and see where the raw energy comes from. There’s no point in putting a lot of effort into a site on a topic that you don’t care about. No matter how popular that topic is.
Success isn’t guaranteed but it’s much more likely when you are emotionally invested in the work you’re doing. When you talk about things that you love, it makes you enjoy what you do and turns the “work” into play. It gets you over hurdles and fuels you day to day.
The topic of my first website was about the rock’n’roll band Metallica. I loved them, spent a lot of time listening to their music, figuring out song meanings and going to their concerts. I curated all the info that I could find about the band and put it all together in a nicely organized website.
The band didn’t even have an active official website in those days, so I was able to create a niche site that other fans and people interested in the band found very attractive.
Fully embrace your passions and obsessions. How you spend your time reveals what your true passions and interests are.
- Write down a list of things that interest you, that you like and care about. Something that engages you emotionally and makes you come alive.
- What gets you up in the morning?
- What do you love to do and what do you dream about?
After doing this exercise you will have focused your long list of popular topics into a handful that you also love and care about.
Now identify which of the popular topics that you love you can also be very good at
Teaching sells. Reputations are built by those that teach, share knowledge, experiences and insights. We live in the information age where people rely on information and use the internet to do research.
If you cover a topic that other people can use to improve their lives and careers, you can become an authority and make a living by teaching those people those skills.
Some sites are created by experts with a valuable skill and an asset that differentiates them from others. People pay attention to those they see as experts. Those that are specialized, have a deep expertise and a fundamental edge in a particular field. In words of Mark Twain: “Write what you know”.
Look at what you do better than other people, things that don’t challenge you but that others struggle with and teach others how to do it too.
Which of these popular topics that you care about do people around you perceive you to be an expert at? What do your family and friends ask you for help with? Define the problems you are trying to come up with the solutions for.
But you don’t already have to be the expert and the best in the world on your favorite topics to start a website. Some successful sites are created by people who are just starting out sharing their experience in a new field. They express a unique point of view, share their journey and the lessons learned. There’s always someone that knows less about you on a topic and that can get valuable insights from your guidance.
You can also choose to ride the wave of a growing trend by doing research, learning about the field, experimenting, acquiring skills and taking the visitors on your journey. New trends are typically less competitive than mainstream trends. Knowing simple things and getting the basics right counts for a lot.
Instead of being a small fish in a big pond, you aim to become a big fish in a small pond. And if the trend really breaks through, the pond will increase and you stand to win big.
After doing this exercise you now have one to three topics that there is a market demand for, that you love and care about, and that you believe you have something good to contribute with.
How can I break through and attract an audience in a popular niche?
The world is drowning in an ocean of content. When a field is highly competitive, it can be challenging to get much attention to yourself no matter how good you are.
- Can you make boring concepts exciting?
- Can you make complicated things simple?
- Can you make intimidating solutions painless?
The common angle of looking at a topic is no longer of any real interest. You should add an angle on an angle.
- Will you be visiting every country in the world and sharing it?
- Will you be developing a new start-up idea every month and teaching people how to do it too?
Keep an open mind as you might happen to find that various passions mixed in a personal way can create something unique. There are a gazillion sites about fashion, but there’s only a handful about fashion and cooking.
Spice things up and develop your own unique concept and a unique selling point that differentiates your topic and makes it more compelling than the other sites on the market. Something that grabs the attention of your target audience. Some things people always care about:
Faster solutions to problems.
Greater control over your time.
Deeper human interactions.
Less collateral damage.
Higher social status.
After this exercise you are left with at least one great concept for a topic there is a demand for, a topic that you love and a topic to which you can contribute something different and fresh.
How to start your amazing site today
Do you have the perfect topic in mind? Great! The process of actually starting your site is pretty simple.
WordPress is an open-source blogging platform, it powers 60+ million websites and gives you the complete control over the look and feel. Using WordPress will save you weeks and weeks of work, and lots of money too.
You don’t need to build your own software to run your site. You can just use WordPress. You don’t need to get a custom design for your site either. Just get one of the free or premium templates that already exist. You also get access to resources such as my articles to help you with all the tips and tricks you may need.
WordPress needs a domain name and a web hosting server to work. A domain name is the address people will type to get access to your site and a server space is where your content and files are hosted online. There are several capable and affordable providers for hosting.
I recommend Bluehost.
They offer a free domain name, 24/7 live support and WordPress recommends them.
More than 2 million WordPress websites are hosted there. And you can get hosted at $2.95 per month.
It will take you 5 minutes to get your site online with the 1-click installation feature.
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