Nourished Kitchen is a blog that promotes sustainable agriculture and nutrient-dense, whole foods in everyday kitchens.
Jenny McGruther, the author, is really passionate about sustainably grown local foods and keen to ensure that “farmers, themselves, not giants of the agricultural industry or middlemen, profit from their hard work.”
Jenny shares ideas about sustainable agriculture, recipes with unprocessed, unrefined, whole foods and even tips on how to encourage children to enjoy fruits and vegetables.
I obviously like her site but what makes her posts even more valuable to me is the “philosophy” behind them. Nourished Kitchen is more than captivating food pictures.
How did you choose the name?
Nourishment calls to mind a sort of fuller and rounder expression of health than other keywords. I also knew “Nourished Kitchen” is short enough to be memorable.
Which qualities make you a good blogger?
I was able to delve into my niche early, and was one of the first few blogs covering the topic when I started in 2007 so that helps. I also research my subjects impeccably and seek to provide real, workable solutions for my readers.
What are the most challenging aspects of your lifestyle?
It’s a struggle for me to manage the needs of readers. Blogging is my full time job and it supports my family, but it’s a constant struggle to write the posts, prepare the premium content that supports my family, answer emails, manage social media outlets, forge friendships with other bloggers and still maintain a semblance of a personal life.
What is the story you recall most fondly and why?
I loved it when Nourished Kitchen was featured on CNN, but my fondest memory is meeting a reader at a festival where I was speaking and conducting a demo on fermented foods.
She came up to me and told me personally how important the content was to her and to her family and beautiful baby girl, and that meant a lot. Sometimes you feel like you’re a voice in the dark, and it’s nice to know your work means something to someone.
What is your advice to people who want to get an audience?
Make your work meaningful. Before you write about random things in your life, focus on how it might sincerely help and support someone else. Take the time to write well and grow your audience before jumping ahead of yourself to monetization strategies.