When it comes to social media there’s nothing that can be taken for granted anymore. Everybody knows how to send a tweet, how to update a status on Facebook, share a link on Reddit or pin a great image on Pinterest.
As a blogger you want to get your message across, optimize your time and catch the attention of potential new readers. For a blogger “just sharing” is not enough, “sharing effectively” is essential to promote your content. This post is dedicated to Twitter and collected here are the frequently asked questions from users who want to make the most out of it. I believe these answers may improve your presence on the microblogging service.
How do I optimize my profile?
Choose a definitive name, do not change it. You’d risk to confuse other users, otherwise. It could be your own name or the name of your blog, but also the name of your company, of a product or a brand or hashtag you are using. It immediately indicates to followers which hashtags are used to talk about you or your blog. Also include the link (clickable URL) to your blog.
How do I customize the background?
You should not forget to match the Twitter background with those of other social networks accounts, in order to get a consistent branding. Using a premade theme from the setting of your Twitter account is fine but if you want to make your background more appealing and original, upload your personal and unique image. To craft your picture you can use a free photo editor such as Picmonkey. It is important that the image size is around 1600×1200 pixels. Moreover images must be smaller than 800k.
How do I get visibility on Twitter?
From search engine optimization (SEO), to Twitter search optimization. Write down what you do and who you are (blogger, journalist, manager, student…) in a few keywords. Insert a biography, with hashtag and @ mentions: this helps increase the visibility in search. Also make sure you upload a pic profile with an appropriate name: it can be your name or the name of your blog. FollowerWonk and other Twitter search engines, use the bio information to help find other accounts.
When should I post?
It is important to tweet when your followers are online in order not to send messages in vain. There are few tools to figure out the best time for you to post tweets, one of these is Tweriod. This app produces reports that will allow you to find out if your followers are online mostly in the morning, afternoon, evening, or on weekends rather than during weekdays. Knowing when the largest number of users is online will help you maximize the impact of each single tweet, both in terms of visibility and click through rate.
How do I write a tweet?
When writing a tweet you should not use all the available space. If you use all the 140 characters available, a user who wants to edit and retweet your message, to retweet it to his followers, will need to cut it. Also you should not send links only without any message. Make sure always to briefly describe the content of the link.
How many people do I reach?
To find out how many times a tweet has been retweeted, shared, and how many people you have reached in a given period of time – also to assess the results of a social media campaign – there is a very useful app called TweetReach. Enter a search for a url, a Twitter profile, or hashtag.
How do I create infographics to share on Twitter?
Everybody loves infographics. Visual.ly is a startup that creates free infographics for those who are not designers or do not want spend time on learning new software to create them. It allows you to customize your infographic in an intuitive way according to the available data.
How do I find out who is not following me back?
These tools are constantly evolving and improving; new ones come out every day. Have you ever tried some of them? Do you know any others? Which one would you use the most?
Guest post by Daniela, food blogger at FoodRecipesHQ.com, where she shares Italian-inspired, healthy vegetarian recipes.