SEO approaches are something that experienced bloggers know quiet well and get often in their email inboxes. These SEO link building campaigns are evolving with the times so this post is for new bloggers so they are aware of this as sometimes it might be hard to see though it all as a newbie.
After you start your own blog, you create some great content and get an audience, you quickly become a target of SEO companies and their link building outreach campaigns where they are trying to boost their clients search engine rankings by buying links from sites that are doing well.
I always just ignore these guys that want to buy text links. They’re only after SEO benefits for themselves and that can end up hurting your blog. Google is against this as links are a part of their search results ranking formula. Chances might be small they’ll find you but if they do they would penalise you in their search results. On top of this the SEO link builders pay pretty bad, most pay something like $50 for a full year. It also cheapens your blog to sell random and mostly irrelevant links. All in all not worth it if you have serious goals with your blog.
New trend is emerging
Similar to the email outreach approach you might experience that majority of the spam in your comment area are keyword optimised comments and keyword-rich commenter names, which try and link to all kinds of spammy keywords and websites. Commenting is just another of the link building techniques the SEO experts are using to improve their rankings.
New trend has emerged lately though. The techniques described above do no longer work as well as they did before so the SEO link builders are changing and evolving to stay relevant and continue to get high positions in search results and continue attracting clients. They are getting more towards creating quaity content and getting their links through content in a more natural way.
In a way SEO, social media, content marketing, and PR are getting closer and closer together, slowly merging into one and the same. They are working towards similar goals and content, links and social media buzz are some of their main tools and metrics.
What you now get through your contact form is people selling you the idea of giving you some quality content for you to use on your own blog. They will tell you they love your blog, they will tell you how great their content is, they will tell you how big their social media audience is and how they will promote you on their profiles as long as you publish some free quality content from them.
The end of throwaway content in sight?
This content can be in the form of text based blog posts. The trend is still young so there’s quiet a lot of bad, “quick win” approaches out there with people anting to get the benefits by spending the least time and effort.
Usually they pitch these as “unique” articles but most of the time they are poorly written, full of grammatical mistakes and they are saying something by taking some 500 words but without really saying anything special or useful to the reader. More and more of the requests now pitch guest posts, infographics, some even want to create videos for you… all for free but all submitted just in the hope of getting that link from you.
All this content can be described as throwaway content and it is easy and cheap to outsource this kind of content creation to freelancers. It is very shallow content with no thought behind it and no purpose at all other than getting that link back.
On the other hand if the actual content was of a great value for your audience, if there are no spammy keyword-optimized links in the content, and if they really could push your link to thousands of engaging people it would definitely be worth considering accepting their approaches. In that case it would basically be more of a win-win situation. Here’s a hoping to us getting more and more quality content through and less and less throwaway content.