Steve Jobs, the co-founder and CEO of Apple Inc., has died on October 5th 2011 at the age of 56.
Steve’s career, outlook on life and work, and his story are very motivational and inspirational for people in many different areas and fields. This includes bloggers, writers and content marketers.
In honor of his life and all the things he was able to achieve, here are the 9 inspirational lessons that bloggers and other authors can learn from Steve Jobs.
Follow your heart
Have a vision for what you want to do and achieve with your site. Set the goals you’d like to reach. Then do what is needed and take all the steps that are necessary in order to get there. Do it your own way, the way it feels right to you, without letting external influences affect you. Trust in yourself and follow your passion.
Almost everything–all external expectations, all pride, all fear of embarrassment or failure–these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
You started a blog and are doing well. You have visitors and are even making money. If you believe you can quit your day job and make a living writing, d0 give it a shot. Do not be afraid of reaching out for your dreams. Risk will sometimes result in failure but it is vital to trust yourself and go for it. Otherwise you will never find out what could have been and you will regret it forever.
You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
Love what you do
You must be committed to your blogging as the road to succeed is full of ups and downs. This is why your passion is the key to your success. If you picked the topic you are so in love with, you will be able to put in the necessary hours day in and day out. You will be able to continue and motivate yourself even without seeing the results on day one. Same if you don’t see any results of day 365. It will allow you to pour your heart and soul into everything you do around your site. This is what will help you become a success eventually.
Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.
Go for a home run
Never sacrifice quality. Quality is much more important than quantity. Put time into researching and producing the bets possible content. One epic post that resonates with your target audience will result in much better results for your website than several average posts that don’t get any page views. Give it your all.
Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected. One home run is much better than two doubles.
You are busy, time is short. Make sure to spend your time on things that will get you to reach your blogging goals. Ignore all the rest. Ignore all the time wasters that do not bring you closer to achieving your goals. Things such as watching TV, following celebrity gossip, constantly refreshing your email inbox, or always scrolling through your social media newsfeeds looking for latest updates.
People think focus means saying yes to the thing you’ve got to focus on. It means saying no to the hundred other good ideas that there are. You have to pick carefully.
Work hard to make it simple
There is power in a good and simple design. It makes your site stand out from the crowd and delivers better user experience and better conversions towards the goals that you have set yourself. Analyse your current design and think how you can simplify it to remove the unnecessary distractions that take away from the core experience.
Design is not just what it looks like and feels like. Design is how it works. Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.
Steal great ideas
Read a lot, open your mind to new ideas and look at the world with the “I’ve got to write about this” mindset. You will be surprised at how easy it is to forget about your writer’s block. You will find ideas in everything, ideas that you can “steal”, take inspiration from and convert into amazing concepts that will get results in your blogging field.
We have always been shameless about stealing great ideas.
Your goal isn’t to make money
Don’t focus on money. Build your brand and your loyal audience first. This way you will become influential. You will become an authority in your field. A person people will trust, someone people will come to get answer to their questions. Money will come as a consequence of the blogging work that you do.
Apple’s goal isn’t to make money. Our goal is to design and develop and bring to market good products. We trust as a consequence of that, people will like them, and as another consequence, we’ll make some money.
Don’t lose faith
Blogging is hard, many bloggers fail and most blogs die within a short period of time after they have been started. It is important never to give up and just to continue going for your dreams no matter what the short term results are or what people keep telling you. Once again, you must believe in yourself and what you are doing and keep working. Blogging is a marathon.
Sometimes life hits you in the head with a brick. Don’t lose faith.
To finish this post, here’s the famous commencement speech from Steve Jobs at Stanford in 2005.
Thank you for all the inspiration Steve.