Matt Mullenweg of WordPress sat down with Kara Swisher to discuss the state of blogging in the year 2013, and the future of blogging in a fragmented, social media world at SXSW. Some of the most interesting thoughts were:
- On what bloggers want: People want control, flexibility and freedom in their blogging.
- On ads: WordPress isn’t an ads company. No one comes to a website and says they want less content and more ads.
- On Tumblr: Tumblr is about curation, WordPress is about creation. More on the differences between the two.
- On selling the company: He wouldn’t want to sell, he’d rather use WordPress to influence the web and democratise publishing.
- On employees: Hire the best people you can, and then get out of their way and let them do their jobs.
- Length of a post: Average length remains at 280 words despite character limit trend of social media.
- On how to be a good blogger: Think of your blog as your living room. Be a good dinner host on your blog.
- On territories of WordPress users: US, Indonesia and Brasil are countries from where people are using WordPress most.
- Favourite site: Quartz has the best WordPress blog design. Responsive design, good content. More on how to make your blog look pretty.
- Quote of the day: Haters gonna hate, creators gonna create.
And here’s a Storify of the whole talk as tweeted by people in the audience: