Blogging is an addictive habit. Once you get the taste of expressing yourself and even start to generate some income from it, you will surely want to blog some more. At some point, experienced bloggers entertain the idea of launching multiple blogs on a wide range of topics. But managing them properly can be a very delicate task. How many is too many?
Obviously, as far as the www is concerned, sky is the limit – you are free to write on as many niches as you like and master a blogging empire of your own. To start off with the right foot when you decide to extend your “family” of blogs, take some time to sort out all implications: content making, SEO, marketing and your own time management.
First things first, you should set up your platform the way that best represents you. There are basically two options for a strategy:
- Acquire several domains and start multiple separate blogs, each upon its own topic niche.
- Run a standalone blog with many topics.
As a middle option, you can develop subdomains from the same root. In this instance, WordPress 3.0 makes things simple through its multisite feature that helps you set up a blog network through subdomains or subfolders on a single server.
The great part is that you’ll just have to run the installation once and you can share plugins and themes across all dependent blogs so that you won’t have to update them separately, which greatly reduces the effort of maintenance.
I personally sympathize with the idea of multiple niche blogs rather than a single generalist one and I will argue upon my point below with pros and cons for you to analyze.
Advantages of multiple blogs vs. a single generalist blog
- Content coherence
Multiple blogs are easier to brand, based on individual traits of content and design, than a single all-in-one. Your content should be diverse enough to keep people’s interest alive, but just as unitary in order to be recognizable.
It’s preferable to write about a limited range of matters from an expert’s point of view rather than cover every possible topic starting with kitchen ware up to computer hacks and end up with a salad of empty words.
As a niche blogger, you get to write about a single main topic and maybe brainstorm a few closely related ones to compliment it. People will get a fast glimpse on what to expect from you. This comprehensive environment will quickly leave a trail of familiarity which makes readers return. Topic harmony, in addition to a distinct style and personality, makes the brand of your content.
- Advertising profit
Multiple niche blogs naturally bring more ad spots and a wide range of qualified keywords. You will be able to target diverse income sources and, in time, have a better chance of meeting high quality scores in Google AdWords for the search relevance of your blogs. Notable PPC advertising marketplaces such as BuySellAds also favor blogs which belong to a distinguishable niche.
- SEO benefits
The great thing about multiple domains is that they can be interlinked and, in time, pass link juice from one to another. As for all SEO, this is a slow process, so you shouldn’t expect results on the first year or so. On the other hand, subdomains usually get indexed more rapidly.
Last but not least, multiple blogs bring a better opportunity to learn and self-improve, by coping with a high demanding job. Beyond all make up, blogging is essentially about great content that inspires people to talk about. And this greatness depends on the quality of information you fill posts with.
When you maintain a niche blog, by description you get to specialize on that particular topic. Your articles will gain a great deal of informational density and depth of thought, a lot more than for generalist bloggers who thin spread their attention upon myriads of knowledge fields.
Difficulties you may face with multiple blogging
- Time consuming
Posting daily on several blogs can be daunting. You risk content gaps and going inconsistent with your articles at times. To do it at good standard you have to invest loads of work, some flair for the dreaded multitasking, plus the right web tools. Of course, in time you can lighten your burden by delegating others to administrate each one of the blogs in which concerns content and backend.
- Marketing challenges
If you thought that single sided promotion is hard, with multiple blogs you have several public niches to target. Don’t panic, but take it small steps at once. To manage on-site leads effectively, the first thing to do is equip each blog with a contact form that sends you the referral of submissions. Next, you should group contacts according to their interests and deliver separate newsletters.
Each marketing campaign should be targeted meaningfully towards these segments of public. It can be difficult to promote different blogs on the same social media account, especially in the case of YouTube or Twitter. To avoid confusions, it’s a good idea to create separate profiles for each of your most important blogs.
Fortunately for the multiple blog admins, there are plenty of tools that can make life easier. Darren Rowse from ProBlogger lists Bloglines and Ecto as his favorites. Bloglines is indeed one of the most popular tools to keep track of important topics in your niche and start posts around them. ManageWP is also a helpful console for centralizing posts.
Choosing a blogging formula is about individual taste
If your call is to run a single blog with many topics, take turns in posting about each of them regularly. Find a main topic to hit your first page more often but don’t neglect the secondary ones either. Take care of the featured posts tab – a mix of miscellaneous posts won’t make a good display there.
In fact, generalist blogs are either personal ones where everything is a go, or don’t have a theme with a featured posts tab. Of course, there are no universal receipts and there’s always room for improvisation.
In conclusion, there is no foolproof path, such as in life, but choosing a blogging formula is about individual taste. Which is your favorite one? Share your thoughts below!
Guest post by Laura Moisei. Laura has a degree in Journalism and writes for 123ContactForm, an app that helps users create web forms and surveys for any blog and webpage. Laura’s daily delights are blogging, photography and good food.