Almost on a daily basis we are met with new social media opportunities that promise a completely new way of interacting, blogging, socializing, sharing and so on.
And once in a while, one of those new ventures sticks and becomes a success.
This is the case with Pinterest – a website that lets you create inspirational sets by pinning images from around the web.
So how can this be beneficial to a blogger?
22 steps to building your Pinterest profile
People are visual beings.
It is no news that we love looking at and drawing inspiration from beautiful images, which is exactly why creating your own universe of images on Pinterest can spark an interest and send more visitors your way.
If you have a webshop, a website full of pictures, or use your site to sell different items, Pinterest can be used as a place where you can promote your items.
Pinterest is a lot better than Facebook, as Pinterest is a more natural place to post photos and create sets consisting of items, whether they’re for sale or not.
So how do you go about getting blog visitors with the help of Pinterest?
Take a look at the steps below in order to build and grow your own Pinterest profile.
Make your content visually appealing
You must make your content visually appealing first.
You won’t stand much chance of getting attention on Pinterest without using great imagery in your content.
You need to revamp your blog and your posts in order to integrate larger images and more images into them.
Make sure to pin images that aren’t small thumbnail-like size.
No one likes super small images.
Focus on very large images such as horizontal infographics and other stunning imagery.
Use beautiful images in your posts to get the attention and make people ‘repin’.
The more repins you get, the more opportunity you’ll have for people to click on the your link.
Create a Pinterest business account
Start by creating a business account or converting your existing account into a business account.
Add a description to your account and connect your blog to it with the validation code.
Create different boards for different content themes and categories
Create different boards for different categories.
Build up some attractive boards first and fill them with really inspiring photos.
These boards will act as your portfolio and have to explain a lot about who you are so make sure you create them according to the topics you cover on your blog.
When creating boards, always keep a specific topic and purpose in mind.
That way, you provide personalized inspiration to others, increasing the chance of getting ‘repins’ and new followers.
It also helps you get discovered through Pinterest or even Google search.
Pinning some really pretty photos to these boards is key in getting attention.
You can do that from the search system alone, from the different sections and trending lists or by finding them on other sites and Google.
Add a lot of your own photos to your boards from your site.
Don’t upload them directly from your computer, but upload them from your URL.
That way the image has its original source connected to it.
You can also put descriptions and an URL in the text area underneath the images.
Include hashtags in the description of the pins so they can be found when searched.
Don’t just pin your own images.
Create beautiful, interesting and valuable sets by using images from all sorts of websites that you find interesting and useful to yourself and your own audience.
Pin regularly, be active on the platform and make it a part of your daily routine.
Follow relevant Pinterest users
Search for pins under subjects that are of interest to you.
Follow Pinterest users who have pinned these and have quality pins on their boards.
Follow tastemakers and influentials who follow you.
You’ll automatically ‘Follow All’ boards of this specific user, but you can unfollow the boards that are not of interest to you.
Similar to other networks, everyone you follow will get a notification and may take a look at your profile and follow you back too.
Engage with the relevant users and content
“Like” or ‘’repin’’ items that you find interesting and that you think your followers will value.
This action will show up on the sidebar of the user whose pin you’ve liked or repined.
It will also send an email notification to the user, permitting he or she hasn’t turned it off.
‘Pin/Repin’ rather than ‘like’. There is a difference between the two.
When you ‘pin’ or ‘repin’ something it will be shown on the front page of the people who follow you.
‘Like’ will not.
You will be used to this from actions such as retweet and favorite on Twitter.
Use the comment section to spike a conversation.
Ask a question.
Make people think and respond.
Share on other social platforms too
Spread the word wherever you have an audience that notices you.
Learn from the Pinterest analytics
You can check out who has pinned images from your blog and other data by using Pinterest Analytics.
Figure out what works best and do more of that.
Ignore the activities, boards and imagery that doesn’t bring you many results.
Include a “Pin It” button on your blog
Make it easier for your readers to share your images by adding a WordPress plugin that lets you attach a ‘Pin It’ button to the bottom of each post.
Write your own description and choose a photo that will automatically appear when people click the “pin it” button.
This could get more views to your pins and even more clicks to your website.
Use ViralWoot tool for scheduling of your pins and for access to more Pinterest analytics.
For your personal pinning, I recommend downloading a ‘Pin it’ widget to your browser that lets you pin from around the web easily and in no time directly from your browser.
Saves time so you don’t need to manually go to Pinterest every time you want to pin something.
You now know the basics of Pinterest and can start your own profile and build your own audience there.
Hopefully it will also result in your getting introduced to more people in your field and get them over to also check your blog too.
Thanks to Milana Saric for contributing to this article.