We often hear about the importance of being very precise when choosing a topic to blog about.
The most important thing is of course to write a blog about a topic you are interested and passionate about, but what if you have two big interests?
Could you combine those in one blog and thereby reach a niche?
A good example of a two topic blog is Cupcakes and Cashmere. A personal blog turned book about fashion and food.
Emily Schumann, the writer of the blog, perfects this by devoting equal amount of time to each topic, keeping her reader excited about each new news post.
One blog, two topics: Pros & Cons
Like with everything else, there are some positive and negative sides to consider, before deciding to do a mesh-up!
Let’s take a look at the positive:
- The blog becomes more unique with two subjects: there are a gazillion blogs about fashion, but there’s only a handful about fashion and cooking.
- You reach two big target groups and a small niche: if you post quality work about both subjects you can end up with three types of users – two groups for each topic and one smaller group that shares your unique interest for both.
- It’s more interesting for you to write: writing articles about the same topic can at times feel uninspiring. You can avoid that by switching from one to another.
- Inspiration keeps coming: with more topics, you have more sources of inspiration.
- More advertising opportunities
- More fellow bloggers to befriend: befriending the other bloggers is important, and here you have even more to choose from.
And on to the negative:
- The topics don’t relate in any way : make sure at the topics are related in some way or the other to create a cohesive feel of the blog. Beauty and cars might not be the best choice, however healthy food and chemical-free beauty might!
- You’re not an expert in neither: when ting to do too much, we end up doing nothing, so be careful not to take on too much, you’ll risk losing credibility. We literally can’t be good at everything!
The important thing is to choose two topics that interest you and that you have a lot to say about. Incorporate both in the domain name and send a clear message to your readers about what the blog is about to avoid misunderstanding.
Emily Schumann became a brand by personalizing her blog in the way she did. Her readers are presented with a small glimpse into Emily’s life on a daily basis because we get more of her interests and ideas in one place.
So don’t be afraid to jump out and do it – go against the niche – create your own! Do you blog about one or two main topics?
A guest post by Milana Saric. Milana blogs about fashion at Tasty Pretty Things.