To keep you up-to-date with blogging, here are the most important news that caught my attention this week.
Link building bloggers de-indexed
Google has been making more changes in the way they rank sites in recent weeks and months. They have gone after sites that use link building tools to game their way up the rankings.
Some bloggers choose an easy way out when creating their sites and pay for tools that automatically build thousands of links for them. Building links means getting other sites to link to you. This is important as Google sees external links as a big factor in deciding the rankings.
Bloggers who went for these easy methods paid quiet a lot money building the links but now their sites are no longer ranking in Google. If you financially depend on your blog, having it de-indexed from Google might kill a major part of your traffic and that can be catastrophic.
I don’t mention link building much because of the reason that I don’t do it. It is not recommend to go for these easy methods. Instead grow your traffic organically: create great content, be active in social media and get links by doing some blog commenting and guest posting.
This takes more effort than automated link building but it is the best option for blog SEO in the long run.
See more about this topic and what you can do to ensure your site gets traffic from search: SEO tips by Google’s Matt Cutts.
Use images for more engagement
Content that includes images gets more frequent clicks than content that is text-based. Curata measured the increased engagement at 47 percent for those articles with photos on their pages. Images not only benefit the reader experience but also give SEO lift to the sites.
“Metadata used for the image, including its title and caption, is more information for search crawlers to index.” On top of this social media sharing and interaction improves SEO, so that is an indirect SEO value of images as images increase the engagement.
Having visually appealing content is necessary in order to get the attention of your visitors. Try and include at least one image per post from now on if you are not already doing that. See more on how to use images in your posts.
How to get traffic from Reddit
Reddit is one of the social media communities that can bring thousands of visitors to you in you get lucky and your article gets shared and voted. If you are interested in how Reddit algorithm works? Here are the details and here is my summary of the most important points:
- Submission time is a very important parameter, generally newer stories will rank higher than older
- The first 10 upvotes count as high as the next 100. E.g. a story that has 10 upvotes and a story that has 50 upvotes will have a similar ranking
- Controversial stories that get similar amounts of upvotes and downvotes will get a low ranking compared to stories that mainly get upvotes
Social media is key traffic driver these days. Learn more on how to get traffic to your content.
What blogging news caught your interest this week? Share your comments below.