How To Use The Year-End To Grow Your Audience


How to grow your audience during the end of the year

Which blogger will you be this holiday season? The one that works on improving her site or the one that forgets all about it, neglects it and focuses on the food only?

Holiday season is a great opportunity for you to improve as many bloggers will decrease the workload and slow down the frequency of posts while potential visitors are still online and are ready to spend their holiday hours consuming your content. You could and should use this period to write some end of the year posts that can help you grow your traffic.

Year end posts are usually top list posts with great headlines. They are very simplified posts, very reader friendly and tend to make people share them in social media. Here are some examples of what you can do on your site for the end of the year holiday season.

Best posts of the year

Publish a list of top 10 or top whatever number you pick of most visited posts on your site. Or maybe a top list of most commented posts. Or the most retweeted posts. Or just your favorite posts of the year. You get the idea. Everything is permitted.

This type of post gives you a great opportunity to put some old posts back into the reader spotlight and use those older posts to drive new visitors to your site.

Lessons learned this year

You have the authority in your field, your readers want to know what lessons you have learned so they can learn and improve as well. Posting a “lessons learned” article is a great way to have a summary of your learnings, tips and advice that you have collected over the past year.

These posts are very useful and very sharable as a lot of people can get introduced to you and your field with a concise post like this of best practices and lessons learned during the year.

Top list of the year

Create the list of people that have impacted your industry the most in the year. Or maybe list sites that you read the most during the year. Or the list of most influential Twitter users in your field. Again everything is permitted and there are so many opportunities in the variety of things you can list. Take some time to brainstorm some options and be creative.

Year in review – best and worst

Write a simple “review of the year” post. What happened in your industry during the year, what was good, what was bad. What happened in your own life, what happened on your own page. Again take time to think about what options you have and be creative. Maybe present it all in a month by month summary of the year to make it easier to consume and share for the visitors.

Predictions for the new year

Write a post on things you recommend people to look forward to in the new year. Upcoming trends in your industry, predictions for the new year, situations, events, opportunities, threats. Explain why you predict certain things. See for example how you can make the upcoming year your best year yet.

New Year’s resolutions post

What are you hoping for in the new year? What projects are you working on? What goals did you set yourself, what are you trying to achieve? This is a very personal type of post and it helps you connect with your visitors and get the post to be spread virally. See for example reasons why blogging should be your New Year’s resolution this year.

Year end offers

If you’re selling your own product, you can use the year end to increase the sales. Offer a special year-end discount and encourage your visitors not only to buy the product for themselves but also to give the product as a gift to their friends.

There are so many options to make the end of the year a great finish and attract lots of new visitors, links to your site and new loyal readers. Now you just have to stop reading and start producing some content.