How To Use The Year-End To Grow Your Audience

How to grow your audience during the end of the year

Which type of blogger will you be this holiday season? The one that works on improving his or her site or the one that forgets all about it, neglects it and focuses on the food and drinks only?

Holiday season is a great opportunity for you to improve your site as many bloggers will decrease their workload and slow down the frequency of posts while potential visitors are still online and are ready to spend their holiday hours consuming your content. You could and should use this period to write some end of the year posts that can help you grow your traffic and get your introduced to a new audience.

Year end posts are usually top list posts with great headlines that people cannot resist but click on. They are very simplified posts, very reader friendly and tend to make people share them in social media.

Here are some examples of what you can do on your site for the end of the year holiday season. Think about which of these you could do on your own blog and try to at least publish one of them in the holiday season.

Best posts of the year

Publish a list of top 10 or top whatever number you pick of most visited posts on your site. Or maybe a top list of most commented posts. Or the most retweeted posts. Or just your favorite posts of the year. Or all of these together in one huge, epic post. You get the idea. Everything is permitted. You might have a feel for what might work best for your audience. Be as creative as you want.

This type of post gives you a great opportunity to put some old posts back into the reader spotlight and use those older but amazing posts to drive new visitors to your site.

Lessons learned this year

You have the authority in your field, your readers want to know what lessons you have learned so they can learn and improve as well. Posting a “lessons learned” article is a great way to have a summary of your learnings, tips and advice that you have collected over the past year.

These posts are very useful and very sharable as a lot of people can get introduced to you and your field with a concise post like this of best practices and lessons learned during the year.

Have a think about if there is a specific niche topic you could focus on when creating these. Can you focus them on career lessons learned? Or life lessons learned? Or relationship advice? Blogging lessons learned? Anything that you believe you can contribute with that your audience will be interested in and would find useful and inspiring.

Top list of the year

Create the list of people that have impacted your industry the most in the year. Or maybe list sites that you read the most during the year. Or the list of most influential Twitter users in your field. Or the best articles that you’ve read this year. Or best books. Or TV shows and series.

Again everything is permitted and there are so many opportunities in the variety of things you can list. Take some time to brainstorm some options and be as creative as you can be. Always think about what would your audience find useful and interesting. You are creating these articles for them after all.

Year in review – best and worst

Write a simple “review of the year” post. What happened in your industry during the year, what was good, what was bad. What happened in your own life, what happened on your own page. What did you like, what didn’t you like. What do you want to change, what are you happy with.

Again take time to think about what options you have and be creative. Maybe present it all in a month by month summary of the year to make it easier to consume and share for the visitors? Again you have as much freedom as you want to create something your audience will enjoy.

Predictions for the new year

Write a post on things you recommend people to look forward to in the new year. Upcoming trends in your industry, predictions for the new year, situations, events, opportunities, threats. Explain why you predict certain things. See for example my example on how you can make the upcoming year your best year yet.

What do your visitors care about? Think about that and create something that fits their needs.

New Year’s resolutions post

What are you hoping for in the new year? What projects are you working on? What goals did you set yourself, what are you trying to achieve? This is a very personal type of post and it helps you connect with your visitors and get the post to be spread virally. See for example my post on reasons why blogging should be your New Year’s resolution this year.

What topic can you work with for your resolutions post? Could you also do a survey of your visitors and discover their resolutions that you can then feature? Not only is this a great piece of content but it can also help you figure out what type of posts to create in the future. You could for example focus on guiding your audience through how best to stick with their resolutions and make lasting change in their lives.

Year end offers

If you’re selling your own product, you can use the year end to increase the sales. Offer a special year-end discount and encourage your visitors not only to buy the product for themselves but also to give the product as a gift to their friends. Think about how best to do this offer as it could give you a nice boost and a welcoming Christmas gift to end the year with.

There are so many options to make the end of the year a great finish and attract lots of new visitors, links to your site and new loyal readers. Now you just have to stop reading and start producing some content. Enjoy your holidays but do make sure to take some steps forward with your online project too. Happy holidays!