People love to eat. And when we’re not eating, we certainly enjoy talking about food or looking at pictures of food. There is a huge interest for food online – just look at all the attention pictures of food are getting at Instagram, Pinterest and other picture sharing platforms. Starting a food blog is a great way to document your recipes, share your love for food and cooking with others and become an even better and more creative cook. It is also a great way of getting in touch with other foodies, and exchanging tips and ideas.
Starting your food blog
In order to stand out in the sea of food blogs, make sure you think about your own niche. What is it that you want to cover? Do you want to blog about easy cooking? How about healthy eating? Maybe you’re a master at making deserts? Or is baking your specialty? You may even be an all around chef who perfects a dinner from start to finish and would like to teach others how to create dinners for parties? What’s important to note is the narrower your niche is, the easier it is to make yourself stand out and be different compared to all the other foodies out there. So think about what you want to blog about and that will lead you onto a name for your blog.
Starting a food blog is actually a pretty simple process after you know what you want to blog about and you know how to name your blog. To start a food blog you should use WordPress, the most popular blogging platform. You need a domain name and a hosting account to be able to run WordPress.
I recommend Bluehost as a good place to get these. It has a 1-click process of installing WordPress, plus also give you a free domain name and a nicely priced hosting account. The whole process actually takes no more than 5 minutes and you do not need any prior experience to go through it. Check out my video guide for step by step instructions.
Start cooking, taking pics and typing
So now that you have your blog online what is the next step? Blogging is all about doing, and not thinking or planning too much. Just think about Julie Powell from the movie Julie & Julia who blogged her way through a cookbook and became a huge success. She didn’t spend much time planning about starting and dreaming too much about success, she just started cooking and typing. Start cooking, taking pictures and typing yourself!
So, what exactly should you cook and how should you write about it? Many new food bloggers may be insecure about whether or not they’re bringing something new to the table, but blogging about food doesn’t have to include inventing a new dish every day. There’s only so many ways a person can make a tomato sauce. Food blogging is also about putting personal touches on traditional dishes or maybe serving them in a new and interesting way.
Pictures are a virtue
Like with many other blog topics, when it comes to food, pictures are a virtue. You want to present your food recipes in such a way that it makes your readers hungry, hungry to share your pictures – and hungry for even more recipes. Make sure you showcase the process and make fun photo series about the making of a certain dish. Making a video of you cooking, or showing a certain technique is a great way to attract the reader’s attention.
After you have published your recipes and pictures, don’t forget to also spread the word about them. Without you spending some time in marketing it will be difficult to attract at audience so this is an important task of a food blogger. There are many great websites that you can use to promote your food blog. Other than of course heavy weight champions Twitter and Facebook, FoodGawker and TasteSpotting are two of the most famous that are relevant to you. Pinterest is a photo network that is a perfect platform to connect with people interested in your food niche – there are many foodies on Pinterest sharing their content, sharing recipes and pictures of other people and ready to connect to new bloggers.
More food blogging tips from other popular foodies
Christine Chitnis recommends: “Write about what excites you, and what is authentic. Don’t try to be someone else, or try to be something you are not. Be yourself, and people will appreciate your honesty and come back for more.”
Catherine McCord from Weelicious says: “Find your passion and niche and stick with it. Keep your interest narrow at first and build an audience. After that you can venture out and those who love reading your blog will follow as you branch out.”
Kiersten of Oh My Veggies says: “Never publish something on your blog that you wouldn’t read yourself. You need to be willing to look at your blog with a critical eye. Would you subscribe to it? Would you like it on Facebook? With millions of other blogs out there, you need to offer your readers something unique and compelling that will make them want to come back again and again.”
Debi Wayland of Life Currents says: “When I first started blogging I would post and no one would see it. I didn’t really understand what being involved in the community would do for me. Play around on Facebook and get to know other bloggers; they’ll be the ones who help you grow your blog the most. Go to linky parties. Submit to websites like FoodGawker and RecipeNewz. Make comments on other people’s blogs. Link to others blogs. Share.”
Anne-Marie Nichols from This Mama Cooks says: “Find time to promote content on social media sites like Pinterest, Twitter and Facebook by being active in those communities as a helpful person, not a promoter. If people like you and what you’re saying, they’ll come to your blog for more.”
Michael Natkin of Herbivoracious says you should be patient: “Those first few months are hard, when you are lucky if you can get your brother-in-law to read and comment. You have to be in it for the long haul, be consistent about posting, and don’t be in a rush to monetize.”
Now, it’s time to tighten your apron, cook something nice and blog about it! And remember, the hardest part about being a food blogger is not about coming up with new things to cook, it’s having patience to take photos before digging in!
Milana Saric blogs at TastyPrettyThings.