Chris Holdheide asked a very interesting question in a comment to my latest post:
My question to you is what do you do when you work in a niche that has a lot of other bloggers in it. How do I differ myself from them? If I do everything the other bloggers are doing how am I going to gain a competitive edge?
Video vs text
Everything has been written already. It is very difficult to write something completely groundbreaking at the moment. But the thing is that not much of this material has been converted to video. So even if your site is in a very saturated niche, you can still make it unique by basically making videos of all the information that everyone else is competing for with text articles only.
What you have that no one else has
There is one thing that every blogger has that is very unique. You have yourself!
You are unique, you write your own content, and no other site can copy that. So you must use yourself when trying to make your site stand out from the crowd.
You can make your content unique by bringing yourself to the front. Find your voice in the way you present your site, in the way you write your articles, in the way you comment to your readers.
Just see bloggers like ProBlogger, John Chow and Chris Brogan. They all put their faces out there and make their sites unique in that way.
What I do to make my content unique
- Being as transparent as possible
- Giving away my design / promotional secrets
- Sharing my results
- Going deeper in details than competitors do
- Making my advice more practical / easier to implement than competitors do
From the start I tried to include as many real life examples and information as possible. For example the exact email I wrote to ProBlogger to get my guest post, the exact comment I wrote on a post to get many visitors, exact visitor stats from my Google Analytics, or the exact codes to how I customized my design. Not many writers in my niche reveal as many real-life examples about their sites and strategies.
- Unique customization to my Thesis WordPress theme
- Unique header image
What steps do you take to make your content stand out?
What do you think? What steps are you taking to make your content stand out and to build a larger readership?