Did you ever wonder how big bloggers keep publishing posts daily year around? Some days even several times a day. How come their publishing machine is so well oiled? Are they online all the time? Every day? Or do they have assistants working for them not only writing but also publishing their posts? The answer for many of these questions is that they schedule and automate as much of their tasks and work as they can.
Automation for holidays or for work efficiency
For some bloggers automation and scheduling are especially important during the holiday season. They have many plans for how they want to spend the days off. Some of us spend time reviewing and creating plans. Some spend time exploring new places or enjoying time with family and friends. In most cases holidays mean less time for blogging. It might be easiest to just go off the grid and forget your blogging activities for couple of weeks but that may negatively affect your blog’s future prospects as your traffic could suffer. Going away on holiday and forgetting your blog can result in a lost momentum. Your site would become inactive, there would be no new content and no recent activity on your social media profiles. This may result in a decrease of traffic, decrease in revenue and will not give the best impression to your visitors or to the potential advertisers. It might scare them from subscribing, following or contacting you.
It is a very good idea to take a break to travel or just to relax and get new inspiration. We all need a break once in a while. Taking a break does not mean that you need to let your site die because of a prolonged period of inactivity though. Bloggers take unnecessary breaks from blogging when traveling or when being on vacation. I was on a trip last week without much time dedicated to blogging and even without internet access but with a bit of planning, scheduling and automation I was still able to keep my blog alive and active. Regular visitors would not have been able to see much or any difference from a week when I am concentrating on the site full-time.
For others automation is all about being more efficient with the way they spend their time. Using scheduling and other automation tools can help save you a lot of time. Following are the steps that you can take to keep your site active and keep your blogging momentum going using automation.
Get your setup ready if you’re going away
These days I normally only take an iPad on my travels (other tools I use are here). I use it for everything from checking mails, managing social media and doing blog updates when necessary. Some bloggers can even handle everything with a mobile phone only. WordPress for example has a nice app for iOS. I’m not too comfortable with creating new content on an iPad or iPhone, it just feels too slow and more suited for consuming content. But I do think it is quiet good for reviewing and writing comments, monitoring and updating social media. My uncomfortableness about creating content on iOS is why steps below in which I plan and schedule the content in advance are key in order to have a relaxing vacation but keeping my blog active at the same time.
Create your content in advance
You know how long you will be away for. You know if you will have an internet connection while on vacation. You know if you plan to have time to get some writing done while you are away. Analyse these factors and plan in advance. If you won’t be able to get online or if you will be busy with other activities do create the needed amount of articles in advance, edit them, style them and get them ready to be published according to your normal content schedule.
Source guest posts
If you want a real break you could source some guest posts to publish during your time off. This will save you from being too stressed and needing to create a large amount of content in the weeks up to your trip. You can either ask bloggers you are connected to to submit something for your site, or you can announce on your site or in social media that you are taking guest post submissions. A lot of bloggers are very active guest posters as there are many benefits of doing it so as long as you have a site of decent popularity you should be able to get some posts. If you can afford it you could even outsource and delegate some of your tasks.
Schedule posts to be published
WordPress has this great built in feature that allows you to schedule your posts to be published in the future. You can write your post today and set it to be published automatically at any time you wish. It’s called WordPress TimeStamp. Write your post as you would normally. All the same process. The only difference is that instead of publishing right away when your post is ready, you schedule it to be published at a future date and time.
To schedule do take a look at “Publish” section in the right hand side of your post writing screen. Where it says “Publish immediately” click on edit. Now you will have the option to select a date and time in the future that you want your post to be published. Select the date and time and click on OK.
When you have confirmed the future date and time you want your post to be published on, the “Publish” button will become “Schedule” button. You will also have a “Scheduled for” date and time there for you to see. If you click on the “Schedule” button your post will be automatically published at the chosen date and time.
In some cases your scheduled posts might not go live and you will see an error message saying “Missed Schedule”. This “Missed Schedule Fix” plugin helps fix that error. If you have a lot of posts scheduled and want to quickly change the dates use this “Bump The Schedule” plugin. Another nice touch is you announcing what posts are coming up in your sidebar. This “SOUP” plugin shows off upcoming posts.
Set your comments free
Comment sections are the lifeline of many sites. Some bloggers prefer to manually approve comments, but that might be impossible to manage when you are going away. As you do not want the discussion to die out while you are away do set Akismet WordPress plugin to do all the work for you. In WordPress settings in “Discussion” some bloggers usually have “Comment author must have a previously approved comment” checked. By removing this you let Akismet automatically approve comments. There is a tiny risk that one or two spam comments might go through the filter but I find Akismet generally does a great job. See more on fighting comment spam.
Plan your marketing routine
Having a large established audience is a great promotional tool for your content. As you are set to publish several articles while you are away your audience will help you spread the word as they normally would. Help your visitors do the promotion for you by including social media sharing buttons in your articles. There are several good plugins for this, for example this one. I use my iPad to go through my after publishing marketing routine on social media when on holidays. This would take me some 10-15 minutes a day.
Schedule your social activity
If you prefer you can also schedule your social media activity. You can for example write your posts in advance and schedule Twitter and Facebook to send out messages announcing your new articles. It results in clicks to your site from your followers, and helps the promotion as people do retweet, like and share interesting articles. You can schedule your posts directly on your Facebook page and use a tool like Tweetdeck or Hootsuite to schedule on Twitter. Here’s a list of other interesting social media tools.
Automate your social media marketing with IFTTT
If you prefer to be completely hands off you can get all your new posts to be posted automatically on social media without needing to do any work. One great service for automating social media posts is IFTTT (If This Then That). It connects you to more than 100 different platforms and allows you to set “recipes” like: IF I publish a new post on my blog, THEN automatically post the link to my Facebook page. These are the most relevant recipes for keeping your social media profiles updated:
- Post on my Facebook page
- Post on Facebook with an image
- Post to my Twitter profile
- Post to Twitter with an image
- Post to my LinkedIn profile
- Post on my Google+ page
- Publish on my Tumblr blog
- Submit to Reddit
- Post to Blogger
Automation is not the same as auto blogging
A word of warning: You should automate and schedule tasks you can but you should still remain engaged with your site on a consistent basis. The goal of scheduling and automation is not to remove your blogging work completely. The goal is rather to help you do your blogging more efficiently, saving you time and letting you use your time more wisely. You should also avoid all the salesmen selling courses, software and automated tools to “help” bloggers get rich quick. That dream sounds great except that it doesn’t work and doesn’t do any good to your readers or to your site. Don’t use any auto blogging software (these tools normally create posts based on RSS feeds from other sites). If it is not obvious, this is why:
- It’s not great content. If you a want to be successful at blogging, you need to create unique content that people love to consume and share with their friends.
- Google hates spam and all these sites are just copying content, and they provide no value to the user.
- Your host will eventually shut down your site because of the copyright infringement.
Following these simple steps can assure you that you work more efficiently and that your site is not inactive (even while you are away on holiday). Your visitors will always get fresh content, comments will be moderated, traffic will be coming in and your blogging momentum will keep on going.