There are great possibilities for driving good numbers of traffic to your site by commenting on high-profile websites that have comment areas enabled. This article will explain how I got 230+ unique visitors from one comment in less than a week. On December 26th I posted a comment on ZenHabits which is one of the biggest productivity site with over 79,000 RSS subscribers. The article I commented on was How to Press the Reset Button On Your Life. This one comment brought me 239 unique visitors in less than 6 days after it was written.
These 239 visitors were 11% of my total traffic in those 6 days. Average time on site from these visitors was 02:57 which was 8% better then the average total time spent on my site. Visitors viewed 2.35 pages per visit (11% better than total average), and bounce rate was 61% (8% less than the total average). All in quiet impressive numbers for a simple comment.
What to be aware of when commenting
There are some things you must keep in mind to optimize your comment ability to drive great number of traffic to your site.
Optimize exposure for most clicks
- To drive traffic you must comment on a high-profile site that normally has lots of readers / RSS subscribers / commenters.
- You must comment on the latest post as soon as possible after it is published. If you do that you will expose your comment to thousands of people who are going to read the post
- You must be an early commentator. The earlier you are, more exposure you are going to get. Not many people are going to read 50 comments from the same post. Aim to be in top 5 comments or so.
Provide value to grab attention
- Don’t just comment for the sake of it. Only write a comment if you like the post and if you have something relevant and interesting to say.
- Write a quality comment that creates value and grabs the attention of readers. Add something substantial to your comment. Add your thoughts about the post, provide additional information from your personal experience or from a post you have on your own site.
Brand your comments for long-term benefits
- Brand your comment by using same name, same avatar, same URL and same signature. This should be consistent with your social media profiles. Consistent marketing will build relationships to your site. When people continue seeing your name repeated in comments sections of some sites and your comments are useful and interesting, it will make them wonder who the person writing is and will get them to click over to your blog.
Now imagine if you do this consistently, and on several high-profile blogs at the same time. It could bring serious amount of traffic to your site. At the moment it is mine 4th biggest traffic referral after StumbleUpon, direct traffic and Twitter. I would definitely highly recommend it for you to try as well. Find some big relevant blogs in your own industry, subscribe to them and act quickly after their publish a new piece of content that you find worthy of a comment.