Google’s Matt Cutts spoke on why WordPress is the best blogging platform for search engine optimization and gave some SEO tips.
In short the advice is to produce a lot of quality content and follow a few simple SEO tips to start getting traffic from search engines.
WordPress a “fantastic choice” for SEO
Matt Cutts praised WordPress for being an SEO-friendly platform. WordPress automatically solves a ton of SEO issues bloggers might have.
It is a fantastic piece of software, makes your site easily crawlable by search engines, solves some 80-90% of mechanics of SEO and is the first big step anyone can take towards creating a popular online business. Watch the full presentation and see below for the summary of tips:
SEO: What bloggers need to know
Google cares about relevancy and reputation. You want your site to be a very reputable place with a lot of relevant quality content about your topic.
Reputation is external, it is what people say about you and how people link to you from their websites and social media. Relevancy is internal, it is the stuff that you write. For good SEO you need to:
- Create quality content. For gaining a good reputation and good links, high quality, linkable / sharable content makes a difference.
- It’s not only about text. Publish videos. Videos are very sharable and linkable, they spread fast and they tend to rank very well in Google’s search engine results. It is not all about the number of links pointing to you though, it is about the quality and importance of places that point to you.
- To be relevant you need to think about what your target group would type into Google to find the topics to write about. Think in regular English, in language that people in your target group speak.
- Use Google Keyword Tool to find the demand for the different keywords. When you know keywords that you want to target, include those keywords naturally when writing your articles.
How to optimize WordPress SEO
Matt Cutts’ advice is not to worry about small things, but to spend time on producing great and targeted content that your audience would share and link to. There are few things he recommends you do in your WordPress admin:
- Create a permanent redirect of your domain name. In Settings – General choose either www version or non-www version and stick with it.
- Create a custom permalink structure of your posts and pages. Having keywords from your post titles in your blog URL is a very important step in ranking well in search engines. Go into Settings – Permalinks and choose “Post Name” or “Custom Structure”: /%category%/%postname%/
- If you use categories when publishing your posts, make sure that categories have keywords in them as well.
- Have a post title different than the URL itself to help cover a few more keywords that you couldn’t cover if they were both identical. Use the “Edit” button on the side of your permalink when writing a new post to change the URL.
- Show related posts at the end of your articles to reduce bounce rate and increase page views and time spent. Several plugins are available for this including YARPP.
- Make sure to use a theme with a clean code and clean CSS. Matt Cutts is using a premium theme on his site.
- Keep your software upgraded to the latest version to secure your WordPress. Previous versions of WordPress are easier to hack and that can affect your SEO negatively.
Search engine optimization tips from Google
That’s it – straight from the horse’s mouth. Google is the biggest search engine and a very important part of traffic for most online publishers. These SEO tips are very valuable so make sure to follow them.