You must publish thrilling content consistently in order to grow your site. To do so requires a constant stream of great, intelligent and novel ideas. How does one come up with so many post ideas that people enjoy and want to share? One of the main challenges bloggers have is finding those genius content ideas that power great posts. You cannot afford to sit and wait for inspiration to strike. Use these tips to create new brain sparks today, find fresh ideas and blast away at a new content piece with sense of inspiration and purpose. You will not run out of blog post ideas again.
Write every day
This doesn’t mean that you have to publish something new every day. It just means to actually sit down and make sure you write every day. Writing is like any other skill. The more you do it, the better you are going to get at it. Get into the habit of doing a little bit of writing every single day on some idea you have for a new post.
Get ahead of yourself, keep an ideas doc
Don’t start working on a post the day you need to publish it. Without a reserve supply of post ideas and drafts you will get stuck and create a rushed job. Ideas and inspiration can come and go in a flash so make sure you capture them. The worst thing that can happen to an idea is to let it slip through your fingers like sand.
The simplest way I have found to continuously beat the writer’s block is to be well organized and keep an ideas document. When it is time to work on a new post you simply use the idea document as reference and off you go. Your ideas are ready to be actioned. You don’t need to start with a blank screen.
The ideas document be a simple text doc that contains a list of ideas for your future posts. It can be draft posts in your WordPress admin. Ideas can be in form of irresistible sounding post headlines, questions you were asked, a paragraph of text that you read and that created a spark. Keep the doc synced between your devices in order to look it up or use it for on-the-spot note taking whenever something new comes to your mind. Some alternatives are Google Drive, Dropbox, Evernote or Simplenote.
Find content ideas in demand with your following
- Put yourself in the shoes of your audience
Put yourself in the shoes of your target audience and think about what type of questions they may have. What would your target audience type in the search engine to find content related to your site? What problems would they be looking to solve and what questions would they be looking to get answered? If you were a beginner and were searching yourself, what would you search for?
- Look into your analytics
What search keywords and phrases do people find your site with? Create some engaging content about those topics. Improve your existing posts in order to make them more timely and relevant. Create new posts with detailed information and instructions on topics people searched for.
- Use your search feature to learn what people search for
What do your visitors use the search box to find on your site? Keep track of what your visitors are searching for in your search box in Google Analytics, Piwik or the Search Meter plugin. Search Meter will automatically record what your visitors are searching for and whether they are finding what they are looking for. Give people what they want by creating content on topics they are looking for.
- Get inspiration from comments area
Get busy studying your comments area (or authoritative sites in your niche). What questions are people asking? What common problem are they discussing? What solutions did other readers suggest? Visitors may be pouring out their problems in comments expecting solutions to come up. Jot down the problems and work out post ideas to solve them.
- Source inspiration from your visitors and social media followers
Ask questions in your posts or your social media profiles. Get feedback and ideas from the responses. You could even do a question and answer (Ask Me Anything) type series asking your following to submit questions or ideas to what they would love to read that is otherwise not covered on your site.
Read a lot
Reading is one of the most important inspirational sources for writers. It helps you get fresh ideas, a different point-of-view and another perspective. As I read, ideas for new posts just fly from the pages into my mind. I highlight words, phrases and quotes that I can later use as ideas for content. The more I read, the more ideas I get about tools to try, things to research and topics to explore deeper.
Read a wide variety of sources both online and offline to expose yourself to completely unique, random viewpoints and truly spark creativity. Newspaper and magazine reading counts as well. Look into topics they cover, angles they use and how they structure headlines to attract you. Think how you can turn these ideas into quality and meaningful posts for your own site. If you read on Kindle use the functionality to highlight certain parts and then just copy this from your Kindle archives into the ideas doc.
Look into the social memes and trending topics
Trending topics are everywhere across social media platforms. Explore them to discover what people are interested in and identify which trends you should cover and how you may be able to use them on your own site. This is what viral sites like BuzzFeed are very good at. They constantly scour the web for ideas figuring out which are worth pursuing. Essentially they look and find stuff that is already a minor trend and a success on niche communities, make it better and make it a bigger hit.
Beware of the latest happenings within your field. Has there been any recent developments that may affect the number of searches in the future? Can the recent developments affect the keyword phrases people chose to search for to find your content? Follow the recent events and trends and try to incorporate the latest buzz words relevant to your field into your content.
Be alert to the industry shifts, to what your target audience is talking about, and to the new keywords that these trends create. Read relevant blogs, subscribe to relevant keywords via Google Alerts, follow search trends via Google Hot Trends and following the trending topics in social media. This can keep you up to date on the latest trends and events in your field, which will help you discover new content opportunities.
Here are some interesting resources to get you started:
Find questions from people in your target audience
There are several question-answer based platforms that you can use to find questions from your audience that you then can answer on your site. Two most well known are Yahoo Answers and Quora. The nature of these sites means that they are very popular for beginners and newbies to certain topics. Create your profile, select your niche area and read through the popular user questions.
Quora has a huge database of questions, including those about specific brands or businesses, and has very useful ‘Best Questions’ and ‘Follow’ features. The Best Questions are the ones that have been voted up by the users. If you pick up the ones associated with your niche area, you will get a neat list of subjects that your target market wants information on. The number of ‘followers’ in open questions also indicate their popularity, thus giving you an idea of how many Quora users are interested in knowing the answer.
Explore other sites
Use sites like Buzzsumo to search for and identify popular content and most shared content around the web. Analyse what has been big recently, it doesn’t necessary have to be from your niche only. Look at headlines that work, the content format they use (infographics, quizzes, podcasts…), how they present the content, what people are saying in the comments area. Any of these elements can be inspiring and can help lead the way for you on your own site and your own content.
Look at sites like Mashable, and BuzzFeed, also Gawker, even Upworthy and others that push the boundaries of online content and are often behind some of the most viral and most shared content. Chances are, you’ll find yourself on a fresh crawl around the web that will spark new, unique ways of looking at the world.
Research and brainstorm
@AlmostPractical basically going very deep and writing down a list of specifics you can cover on each single topic area? i like it.
— Marko Saric (@MarkoSaric) February 22, 2014
Take one broad topic and spend time brainstorming the deeper ideas and specifics that you can cover within that topic area. Then research into each individual idea. Write some specific headlines for posts that you can create. Check out this process as well:
Look at best selling books
Reading online is on the rise, but books (and ebooks) are not to be neglected. Figuring out what type of fiction and non-fiction people are reading will help you come up with content ideas. Look at Amazon’s Best Selling section. It also features lists for “Movers And Shakers” and “Most Wished For”. This will again help you find content and topics that are in demand.
Analyze the search volumes
You can use a keyword tool, the popular choice being Google Keyword Planner to help you identify how popular your ideas are and even discover similar themes. The higher the search volume is, more searches there are for the particular topic, and more potential there is in an idea to drive traffic to you. Important thing to note is that no keyword tool is 100% accurate. Keyword tools use the data of previous searches and what was searched for last week, may not be searched for next week. Google not providing keyword data doesn’t help with this, but at least you get an idea of popularity.
Attend meetups, conferences and seminars
Many conferences, seminars and other events are being held both online and offline all the time. There are too many ideas springing up day by day and too many marketers, speakers and others want to sell something. This contributes to a hit and miss nature of these events as the quality and depth varies. But there are also many free meetings, so there is always an option for everyone. Look at exploring Meetups in your area for example.
With these meetings held daily, getting inspired becomes easier as the events create room for bunch of content creation ideas. All you need do is attend, listen, reflect, talk to people and then act. The topics discussed at these events center on people’s problems, questions and how to solve them – exact content and ideas that you need.
Disconnect, get out amongst people and find stories because they are everywhere. Be aware of your environment and train your ear and your mind to know when something of interest has happened or has been said so you note it down. Look at the world with the “I’ve got to post about this mindset” and ideas will come.
@MarkoSaric Usually, when watching a movie or talking to friends, especially if topics are totally unrelated.
— Montse Cano (@MontseCano) February 21, 2014
If you’re stuck but need to publish something, these are the stopgap solutions you can improvise with while getting your other content ideas ready:
- Guest posts. Allow other people to write guest posts on your own site. This is what you need to know when accepting guest posts.
- Interviews. Feature other bloggers. Get in touch with them and get them to answer some questions that you then publish on your site. Can be done in text format, can be in audio or even video.
- Repurpose and revisit. Recycle some of your older content by either updating and improving it, or by repurposing it in a different format. These are the creative ways you can recycle and repurpose your archives.
- Experiment with new post types. You might be stuck always posting the same type of post, so do refresh your content by publishing something different. This can be comparisons, reviews, top lists or case studies.
I hope this post has helped you get that spark and a different pathway in your thinking that will result in new ideas. All of this comes down to developing a momentum. Once you hit your stride, you will see that coming up with new ideas is not all that difficult. The only thing of concern now is actually finding the time to sit down and create the content that you have noted in your ideas doc and that currently only lives in your head. Finding the time to produce all your ideas can be challenging so this is where being careful and productive with the way you spend your time is key. Good luck!