I often get search engine optimization questions from bloggers. SEO is one of the most popular topics to discuss in the online marketing community. It is not an information problem bloggers have. There are hundreds of books on SEO, and there are even more blogs, subscription and training sites, some charging hundreds of dollars. For an average blogger there is just too much information about this topic. Bloggers often spend large amounts of time and effort with different search engine optimization techniques. Everything from keyword research, keyword optimizing, getting links and so much more. For most blogs I just do not think it is worth spending too much time, energy and money on. For me personally, focusing too much effort on search engines will not make a successful blog.
SEO made simple
SEO can be a quite simple process. There are some simple concepts that you can learn that will make you an above average publisher in terms of search engines optimization. There are some simple tips from Google themselves here.
The hardest part of success with blogging and search engines is finding the motivation to stick to what you know and do it consistently over a period of time. It is only after several months of consistent work that you will start seeing the results. I will now take a look at what I consider the most important things you have to focus on to be successful, rank in search engines and start getting traffic from search.
The initial SEO setup
- Include keywords in your domain name.
- Make sure your site is set with pretty permalinks to include your article headline keywords.
- Make sure to have a sitemap and to add it to Google Webmaster Tools.
Write useful articles for your readers
This is really the key part of your SEO. You have to create great content that your audience loves. They have to love to consume it and share it with their friends and networks.
- Write new articles regularly.
- Write articles for your readers. Write to grab their attention, write to impress them. Forget the search engines.
- Grab the attention of readers by including keywords when writing article headlines.
Promote your site to potential readers
- Actively promote your content. Don’t be passive, no one will know about your content if you don’t tell them about it.
- Don’t wait for other sites to link to you. Go to them, offer them an interesting article in exchange for a link back (guest post). This will not only help you get direct traffic but also help you get more authority with Google. Beware of the Google PageRank of the site that you are offering articles to. The higher the PR, the better. I focus on PR5+ sites as those are above my current pagerank.
Search engine optimization conclusion
Forget the META tags, forget the keyword density, forget article tags, forget submitting your URL to directories… it is simply not worth it worrying about these small technical details. You are much better off writing regular quality articles, promoting your content via social media and via guest posts on other sites, and interacting with your current and potential readers. This way your traffic, your subscribers and links will grow and increase organically. Because of this Google will definitely notice that and will start ranking you for relevant keywords and start sending you traffic.