There are plenty of benefits in having a content calendar and a schedule for publishing the content on your blog. Content calendar makes you better organised and allows you to plan your content better. Consistent new content builds consistent audience. Frequency of new posts can even affect the search engine algorithms so you may rank higher.
One of the best pieces of advice in blogging is to publish content frequently and to try and stick to a recurring schedule of publishing. Find the rhythm and the schedule that fits you best, decide on the days and times you publish on, create a content calendar and work from it. Following the schedule will allow you to start creating an archive of content, you will start getting a following and search engines will start ranking you and sending you traffic from their results.
Two posts a week is a good rule of thumb
Majority of your blog content should be regular and published at same days in the week. This is mostly to build a buzz and expectations around yourself and in that way attract an audience that loves your content and is eagerly awaiting to hear from you next time. In blogging two posts a week is a good rule of thumb. Some bloggers do one a week, some do 3 a week, some publish even more frequently but 2 a week is usually a minimum that is necessary to gain a momentum and start building an audience.
In the first 2 years or so of this blog I published every Monday, Wednesday and Friday, never missing a day, not even when I was on holidays or otherwise busy. More recently I’ve switched to a Tuesday and Thursday schedule. I usually publish at 9am and allow my post to be spread throughout the day. Ultimately it is your own decision on how much you publish and when you publish. This decision is based on what is right for you and what is right for your audience.
Having a look at your visitors data in your site analytics will allow you to see how the traffic is throughout the week. This data contributed for example to my decision to write in the week days only. My site traffic drops on Saturday and Sunday compared to the week days and automatically picks up again on Monday. I have seen other site and audiences where it works differently so definitely have a look at what your audience tells you before making any decisions.
But don’t be a slave to your content calendar. Sometimes you just might not have anything to say. Sometimes you may not be in the mood for writing. Don’t force yourself in those situations. Let your procrastination be the natural filter and allow yourself to get back the inspiration to produce content that will make a difference for your blogging goals.
On the other hand some weeks you might have much more to say and you might not be able to fit it all within your regular calendar schedule. This is a positive problem to have and nothing to worry about either. Surprise your audience and publish it even though it is not on the normal day. Publish even though that will make it 3 posts a week compared to the standard 2 posts a week.
Content calendar is a very useful tool for bloggers but being flexible and reacting to the environment can be just as important. I’ve changed my schedule many times in the past according to some big events and occasions that have happened. It might be a big event in your field, might be some study that was published, it might be a more mainstream news situation that… be on the lookout and stay flexible.