Tumblr or WordPress is one of the most frequently asked questions for people that are starting to get into blogging. Recently my opinion on this choice has changed to not being a choice at all. Instead of choosing one over the other, I now prefer to use both in a way that they complement each other.
So how and why can we use both of them at the same time you may be asking. Use wordpress.org as your main site that you completely control with your own domain name, nice design and all the other things that WordPress does very well. Many consider Tumblr not a blogging platform at all but more of a social network so in this case I aim to get the most out of Tumblr’s social properties. If you currently post on Tumblr and are looking to switch to WordPress this is the guide that you need.
How to use Tumblr
Instead of using Tumblr as my main platform for a site I only post excerpts, pics and links back to the main site there. This is a nice way of keeping the benefits of Tumblr social network features to drive attention and traffic while getting all the good stuff from WordPress like complete ownership and control over the look and feel of your site.
1. Follow others
First part of getting an audience on Tumblr is following other sites. Find people that write about things relevant to what you are doing, explore their content and follow them.
2. Interact with other writers
Don’t follow only but interact as well. “Like” the content that you love, reblog some posts to your audience as well. This way you will be getting on the radar of bloggers that you have shared content from.
3. Tag your content properly
Tag your own content properly. Tags are key in Tumblr and allow your content to be discovered by a wider audience. Make sure to tag everything you do and do not be afraid to tag each post with a bunch of relevant keywords. Visit the “Explore” section to figure out the popular tags, see what tags other people are using, search for different keywords and aim to post content relevant to the popular tags that you discover.
4. Link back to your main content
For a good value SEO link be sure to include a link back to your main website along with links to your other social profiles in your Tumblr sidebar and bio section. This is on top of the links you place back to your main site in the content itself.
5. Visual content works best
What type of content works well on Tumblr? Photos. Quotes. Videos. Tumblr content is generally very visually appealing, it has to look good and be eye-catching to catch the attention of Tumblr users. Images and video are included in almost all updates on Tumblr.
Working like this makes Tumblr just another platform and another opportunity for you to spread the word about your content and find a new audience. In this way Tumblr fits more to what you do on Facebook, Twitter or Stumbleupon, and you use Tumblr what it is best for: getting your content to more people.