My time on the front page of ProBlogger.net is now up. My 15 minutes of fame, or more exactly 5 days, on the main page of one of the biggest how to blogs is done. This article will focus on what I accomplished by having my guest post published on ProBlogger.
The effect on the site traffic
My guest post was published on December 15th, 2008 at 12:12 am. There has already been 10 new articles published on ProBlogger since then, so it is important to note that each post doesn’t have much premium time.
- Unique Visitors
Total number of visitors from ProBlogger in these 5 days is 287, 238 of them in the first 3 days. ProBlogger sent me almost 16% of total visitors in these 5 days. The traffic has now slowed down, but I expect ProBlogger to send me some 5-10 visitors daily in future as the site is so popular that even the archived posts get a good number of page views.
- Pages Per Visit / Average Time On Site
Pages per visit was 3.04 which is very good and 43% better than 2.14 pages per visit which was the average in these 5 days. Average time spent on site was 03:52 which was almost 67% better than the 02:24 which was the total site average of time spent on site in these 5 days.
This shows that it is very important to carefully choose a site very relevant to your content, and write a very targeted article to a very specific kind of audience. Then you are sure to get the attention and interest, and that way you can get visitors who are very attracted to the content of your site.
- Bounce Rate
Bounce rate was at 48.08% which means that more than half of the 287 visitors clicked on and visited another article on my site. This was almost 28% better than the average bounce rate on my site in those 5 days.
Your internal linking is a big part of your bounce rate. By linking to “popular posts” and “related posts” and including internal links within your articles, you can decrease your bounce rate and increase the number of pages visitors view per visit.
Which of the links worked best?
The guest post included three links back to my HowToMakeMyBlog.com. One from Darren as an introduction to the article and two links within the content of the post:
- In this post Marko from How to Make My Blog takes a look at how to develop a Media Kit to attract advertisers to your blog.
- Remember the key practices of writing blog content online.
- Keep working to build your blog traffic …
These are the stats for each of the links:
So the link in the introduction worked best. It was on top of the article and it was also featured in the excerpt which was on the front page of ProBlogger. The two articles within the content still did well and referred more than 100 visitors combined. When writing guest posts, I would always recommend including a relevant link to your site, where the reader can find more detailed information. This will bring you another authority link to a page within your site, with good anchor text description and will also give you direct traffic as readers will click to find more information.
What was the effect on the RSS subscribers?
My RSS feed subscribers increased from 90 on December 13th, to 150 on December 18th. So 60 new RSS subscribers in the first 5 days of my guest post being on ProBlogger.net. 40 of 60 subscribed within 24 hours of the post being published.
Important part of the RSS subscribers increase was that I used a very targeted message on top of my blog for all visitors from ProBlogger.net.
Welcome to ProBlogger readers! If you’ve found my article useful, please subscribe to my RSS feed for updates on similar topics about blogging.
Getting guest post spots is a very good way of getting good quality inbound links, a good number of direct visitors to your site and a good number of new RSS feed subscribers. I would recommend it to any new blogger to get their site off on the right foot.