Most bloggers start well. After creating the site, they have a lot of enthusiasm and they write articles daily in first couple of weeks. But after this honeymoon period, majority of bloggers fail to keep a regular and consistent schedule of posting new material.
This results in their site losing the momentum, and it slows down the growth and decreases the potential of their site.
Not updating your content frequently gives an image of a dead place. It gives a bad impressions if a visitor comes back and finds no updates have taken place in some time and it decreases the chance of visitor subscribing becoming a loyal reader or subscriber.
Why it is important to be consistent
- Brings a stream of traffic and comments
- Gives readers a reason to check back often
- Gives visitors a reason to subscribe to the blog
- Builds trust and dependability
- More opportunities for buzz about your content in the social media
- More opportunities for inbound links
- Search engines crawl and index sites that are updated regularly more frequently
- More content means increased chance of getting search engine traffic from different keywords
How you can improve your consistency
- Use WordPress TimeStamp feature to schedule posts
- Save your article ideas as drafts so you easily can have a topic when you need to write a new post
- Invite your readers to write guest posts
- Write posts about topics that interest you and that you have passion for
What is the perfect schedule?
The perfect schedule that optimizes the potential of your site and maximizes its growth would most probably be to post one new article every day. Your readers would come back daily, you would have potential to create a lot of buzz and Google would love you.
Your own schedule depends on how much time you have and how much inspiration you have though. I find publishing a new article every second day works best for me personally at this point in time.
Some writers publish new articles daily, some do it even several times a day. Anything less than publishing two new articles per week is probably going to have a negative effect on your site’s growth potential and will slow down its progress.