I get many emails. I get so many emails that even if the subject line attracts me to open the email, it still takes me a second or two to scan through your email before deciding to hit delete or reply.
I usually either hit delete or reply straight away as a way to keep my inbox clean.
Many emails are simply irrelevant or not so well targeted. Those get trashed instantly. Some emails I give a chance, but in many cases the pitches are just bland and not very interesting.
How to pitch bloggers
What can you do to have a better chance of getting your blogger outreach emails read? Here are some quick tips.
Be relevant. You cannot imagine how many emails I get that have nothing to do with what I am working with.
Mutual contact. Are you friend with someone that the blogger knows? Make sure to mention that or even better get the mutual contact to introduce you to each other.
Be short. Writing emails is like writing blog posts. People are busy and you must make it easier for them to understand what you are getting at. Be clear and concise.
Personal salutation. Many emails come without any personal salutation. Many even salute with a wrong name. You need to find the name of person you are contacting.
Introduction. If it is the first time you are contacting the blogger, make sure to have a very brief introduction about yourself and your work.
Be direct. Explain why you are contacting the blogger. Write why you choose to contact him out of all the other bloggers. Tell what your goal is by connecting with the blogger.
Be specific. If submitting a guest post for a blog, make sure to list 2-3 potential titles. Make sure these are targeted to the content of the blog, and try and get the feel for how the blogger writes headlines on his other posts.
Contact info. Close the email with a signature that has your contact info. Also include a link to your website.
On the road to higher email open rates
I am not telling that following these simple tips will get your email read as the most important thing in most cases is to have something valuable enough for the person you are pitching.
Many bloggers will get too many pitches and there usually needs to be something in there for them to get a reply. Quality blog content? New source of blog traffic? Good opportunity to make money?
Having an interesting message and including the tips above will give you a higher open rate chance and possibly a reply.