You know you want to start a blog but you have no idea what to blog about.
This guide is for all those stuck trying to come up with a blog topic.
In this post, I will show you the simple process to follow and find the right topic to cover.
This perfect topic, your sweet blogging spot, is found by interlinking your passion and personality with the demand from the market.
1. Write down a list of things that interest you, that you like and care about
Your blog cannot appeal to everyone.
If you attempt to post content about every idea or issue that pops into your head at any given moment, you will lack direction.
You can’t teach everyone about everything, so don’t even bother.
It’s much easier to attract visitors if you have a very focused topic.
Fully embrace your passions and obsessions.
The topic of my first website was about the rock’n’roll band Metallica.
I loved them, spent a lot of time listening to their music, figuring out song meanings and going to their concerts.
I curated all the info that I could find about the band and put it all together in a nicely organized website.
The band didn’t even have an active official website in those days, so I was able to create a niche site that other fans and people interested in the band found very attractive.
To find your perfect blog topic, you should look inside and see where the raw energy comes from.
There’s no point in putting a lot of effort into a blog on a topic that you don’t care about.
Success isn’t guaranteed but it’s much more likely when you are emotionally invested in the work you’re doing.
When you blog about things that you love, it makes you enjoy what you do and turns the “work” into play.
It gets you over hurdles and fuels you day to day.
How you spend your time reveals what your true passions and interests are.
Write down a list of things that interest you, that you like and care about.
Something that engages you emotionally and makes you come alive.
What gets you up in the morning?
What do you love to do and what do you dream about?
2. Look for something people are already trying to do, then help them do it
Define the problems you are trying to come up with the solutions for.
Teaching sells. Reputations are built by those that teach, share knowledge, experiences and insights.
We live in the information age where people rely on information and use the internet to do research.
If you cover a topic that other people can use to improve their lives and careers, you can become an authority and make a living by teaching those people those skills.
Some blogs are created by experts with a valuable skill and an asset that differentiates them from others.
People pay attention to those they see as experts.
In words of Mark Twain: “Write what you know”.
Look for something real people are already trying to do, then help them do it and solve their problems.
Which topic do people around you perceive you to be an expert at?
What do your family and friends ask you for help with?
Look at what you do better than other people, things that don’t challenge you but that others struggle with and teach others how to do it too.
But you don’t have to be the expert and the best in the world on your favorite topics to start a blog.
Some successful blogs are created by people who are just starting out sharing their experience in a new field.
They express a unique point of view, share their journey and the lessons learned.
There’s always someone that knows less about you on a topic and that can get valuable insights from your guidance.
Choose to ride the wave of a completely new and growing trend by doing research, learning about the field, experimenting, acquiring skills and taking the visitors on your journey.
New trends are typically less competitive than mainstream trends.
Knowing simple things and getting the basics right counts for a lot.
Instead of being a small fish in a big pond, you aim to become a big fish in a small pond.
And if the trend really breaks through, the pond will increase and you stand to win big.
3. Consider the reality in the market, the demand and interest from an audience
Successful blogs are not built on passion and ideas alone.
Just because your heart comes alive at a calling doesn’t mean that there is an audience for it.
You need to consider the reality in the market, the demand and interest from an audience.
Use Google Hot Trends to figure out the new trending topics people search for.
Search social media for people talking about the topic.
Pay very careful attention to the things users complain about.
Search for phrases like “I wish I could do…” or “I hate…”.
Find out how many other successful blogs exist in your chosen fields by searching Google.
Look for niche communities, forums, and Facebook groups where people get together to discuss this topic.
Many successful blogs, communities and people interested in the field are all very positive signs.
It proves that there’s a market demand and that people are willing to pay for products and services about this topic.
Some of the very popular niches for blogging are:
- How to make money
- Personal finance
- Personal development
- Games and entertainment
- Health and nutrition
- Food and recipes
- Makeup and beauty
How can I break through and attract an audience?
The world is drowning in an ocean of blogs.
When a field is highly competitive, it can be challenging to get much attention to yourself.
The common angle of looking at a topic is no longer of any real interest.
You should add an angle on an angle.
Will you be visiting every country in the world and blogging about it?
Will you be developing a new start-up idea every month and teaching people how to do it too?
Keep an open mind as you might happen to find that various passions mixed in a personal way can create something unique.
There are a gazillion sites about fashion, but there’s only a handful about fashion and cooking.
Spice things up and develop your own unique concept and a unique selling point that differentiates your blog topic and makes it more compelling than the other blogs on the market.
Here’s my complete guide to creating attractive content: Use These Highly Engaging Concepts To Publish Blog Content That Gets Visitors And Shares.
How to start your amazing blog today
Do you have the perfect topic in mind? Great!
The process of actually starting your blog is pretty simple.
WordPress is an open-source blogging platform, it powers 60+ million blogs and gives you the complete control over the look and feel of your blog.
Using WordPress will save you weeks and weeks of work, and lots of money too.
You don’t need to build your own software to run your blog. You can just use WordPress.
You don’t need to get a custom design for your blog either. Just get one of the free or premium templates that already exist.
You also get access to resources such as my blog to help you with all the tips and tricks you may need.
WordPress needs a domain name and a web hosting server to work.
A domain name is the address people will type to get access to your blog and a server space is where your content and files are hosted online.
There are several capable and affordable providers for hosting.
I recommend Bluehost.
They offer a free domain name, 24/7 live support and WordPress recommends them.
More than 2 million WordPress blogs are hosted there.
And you can get hosted at $2.95 per month.
It will take you 5 minutes to get your blog online with the 1-click installation feature.
Follow this process:
Disclosure: I do earn a commission if you sign-up using my link at no additional cost to you. Please know that I only recommend products that I find helpful and useful. If you do choose to buy through my link, thank you for your support!