In the early days of this site I focused on writing great posts and attracting visitors. I wrote the most insightful posts I could three times a week, I promoted the content in social media and forums, I was excited by each new comment on the site and spent a lot of time checking Google Analytics.
It was all good and made me grow my readership but there was no big picture and a big plan behind all this effort.
It was only when I started to work strategically that I saw the real growth and the real potential and benefits of having a blog.
What does it mean to be working strategically? It means that I identified my site’s purpose and started working with a plan and a goal in mind. I started spending more of my time doing smart work.
I started having a goal for each new post that I was writing. I focused the look and feel of the design, the navigation menu, the front page, the sidebar and the writing towards my goals.
Purpose of your site
So how do you find the purpose of your site? Think about who you are, what you want to do with your site and why you want to do it. Imagine you only have few seconds to tell a potential visitor why they should visit your site.
Figure out what makes your site unique, and put it into few sentences. Make it interesting, short and strong enough to be summed up quickly. See more on how to do your audit and figure out your vision, the audience and competitors.
The goal with your post
Always have in mind what you are trying to achieve with your site and even with individual posts before you write and publish them. Some of the goals you might be working towards:
- Attracting new visitors
- Retaining existing visitors
- Building a community
- Starting a discussion
- Building an email list / Twitter followers / Facebook likes
- Selling your own product / affiliate product
- Attracting customers
Some of the posts I have created since I started blogging strategically are designed to get the visitors to take action I want them to take, i.e. “like” on Facebook, sign-up to the mailing list or check out the affiliate product recommended.
Organize and focus your site
Writing with purpose doesn’t only help you, it also helps your visitors. Your content should be organized to help the visitors browse your content:
- Use WordPress’ Menu feature to create a customized navigation menu
- Use Sticky option to put spotlight on the best converting posts
- Use pages to create static landing pages for the important content
- Use sidebars to direct people to important pages and posts
By doing this, the purpose of your site becomes clear and immediately evident to your first-time visitors. Your calls-to-action stand out to your visitors. Your strategically important posts and pages do not get lost in the archives of your content.
Smart blogging towards something great
It is essential to think about the purpose of your project and what you want your visitors to do when browsing your content. Then refocus your header, navigation menu, sidebar and other key parts of your site towards that goal. Doing this strategical thinking and implementation will get you away from the writing mode and will make you more focused towards achieving something great with your site. You will spend your time working smart and not stupid.