How does one make the decision between vlogging and blogging? I say, why decide at all? Using both textual blog posts and video blogging makes you have much better control and options in your blogging and makes it a much better user experience and. If you want to build an audience online you need to have a blog. If you are a natural in front of a camera you might want to become a video blogger (or vlogger) and add some video content on top of your text content to expand your audience.
For all the development of high-speed web access, easy video hosting services and countless YouTube video blogging tutorials on putting together good quality video for public consumption, the web essentially remains a textual medium. Facebook is primarily text oriented, with some multimedia content. Twitter is very much text based with images, links and videos mixed in. Most blogs are written presentations. Still vlogging is steadily growing as a medium, particularly as the distinctions between various types of media start to blur.
Where should I video blog?
Youtube is the obvious choice really. Youtube started as a video-sharing site but is slowly becoming a market leader in the TV industry and the platform is no longer based only on low quality home made videos but also professional and exclusive content. Youtube is the second biggest search engine in the world, there are more than 800,000 million monthly visitors, 72 hours of video is uploaded every minute and more than 1,000 vloggers around the world earn at last $100,000 per year from Youtube advertising revenue on their community focused Youtube channels. It is easy to upload and publish your video blogs on Youtube and you immediately have access to the global audience – there is no big line between being a creator or a consumer in video blogging like in other blogging, anyone can do it!
There is something to beware of though. Having YouTube as your main online home may not be the best option as that makes you rely on them completely. They own your channel and control the way you can present your content, what content you can publish, how people find your content and even what you can do to monetize it. It is like you are renting your house from Youtube. This might not be a big issue at the start of your vlogging career but imaging that it really takes off and you start having many viewers, it might restrict the benefits you can gain from it.
Instead make sure to control your platform from the start, make sure you own your house. How do you own your vlogging house? You do that by having your own domain name and your own website where you combine things like text blog posts, pictures, YouTube videos and integrate it all with your other social media profiles on Twitter and Facebook. This way you decide and control everything – how you design your site, how you present yourself and your content, how you monetize it and more. This is much more of a complete package for you than just having a YouTube channel, and most importantly you don’t even lose any of the benefits Youtube can give you as you are still running a channel that is integrated with your website.