Branding is a concept from the marketing world and refers to name, design or any other feature that distinctly identifies one site from the others.
Your brand sets you apart from the other bloggers and your visitors will associate that specific look and feel with you. Your branding gives you the power to shape how your visitors see and navigate your site, how they use it, how much they like it and what actions they take.
“You are your brand”
Start by asking yourself what is your brand? Each blogger projects her brand through everything she does, from the way she writes, the way she presents herself and the way she interacts in the social media. The author is the brand of the site.
When starting your site there are three important branding elements to consider:
- Your site name
Think of potential names for your site. Many bloggers and readers think of a domain name as the brand, the easiest way to identify the blog.
A good brand name can be as simple as your full name. Many bloggers are fine with branding their sites with their personal names. Some go by a pseudonym. Some have descriptive brand names like HowToMakeMyBlog.
Make your brand memorable. Take your time to decide your name as it will be hard and confusing to change it later on.
- Your logo and design
Graphics enhance and define the overall style, look and feel of the site. Your logo and the design of the site are integral part of your branding.
Your header logo is the most prominent visual aspect of your site, make sure it is good. It can be an image, a symbol or you can push personal branding even further and use image of yourself. The logo should be able to attract your visitor, it should be easily recognizable and your site name should be prominent in the graphic.
Unless you have good design skills, it is recommended to hire a professional to create a unique header image for you.
Premium themes are a simple and affordable way of having unique design without needing to hire a professional designer. With free themes you risk that your site looks like many other sites that use that same theme, so using a premium theme is the best way to build your branding.
See more on how to design your blog.
- Your voice
The voice and the tone you use on your site is another element that impacts your branding. It is important to consider how you want to portray yourself. You can be a bit more detailed about it and think about what kind of content format you will be producing and other technical aspects like the length or the way you present the content.
I know bloggers who are very aware of this and have started a different persona online, but I always believe that being yourself is the way to success. Pick a voice that suits you, and keep a consistent voice across your pages and posts and the different social media platforms.
I prefer to write in authentic voice, my writing is basically is how I speak in a conversation. I find that when the writing sounds like people speaking, the visitors are listening. This voice also helps me get to the point as it is very straightforward and easy to understand.
It is not all style over substance
Remember that branding can be accomplished simply with a good name and a single logo image or more advanced with an entire custom built design theme. It is all down to you in how far you wish to go with your branding.
And don’t worry it is not all style over substance – your content still does the hard work in spreading the word about your site so keep publishing the best content.