Twitter is a huge part of the social media scene and bloggers and companies use this platform to connect with their readers and customers. There are many different ways to take on Twitter – some better than others. In this post you’ll find some tips as to which types of tweets work very well.
The different types of tweets
The conversational tweet: Be genuine and write in a relatable way. Avoid selling and formal language. Show interest in others. It’s about giving before taking.
On occasion I use my TweetDeck to search for specific keywords. This allows me to see who’s talking about a certain topic that is in my interest. Instead of just sending them a link to a post about that topic, I engage in an at least one-tweet conversation before sending a link. In that way they will not consider it as spam and are more likely to look at my link.
Be smart and funny: People like to be entertained and if you can awaken their attention by being witty, they’ll listen to you and engage.
Sometimes a quote or a little joke go a long way! These are often some of the most re-tweeted tweets.
Tweet often: The tweet shelf life is extremely short due to the real-time aspect of the platform, so be sure to tweet often, but don’t over do it.
A few tweets every now and then during the day is a fair amount. Don’t let your profile stay untouched for days or weeks. Some will unfollow you – others will forget you.
It’s all about engagement: …from your customers’/readers’ side and more importantly from your side. There’s valuable information (and inspiration) to find on Twitter. Join the conversation!
Reply to your users (that’ll make them feel appreciated and special) and ask them questions. Listen to them and value their opinion. Be personal and nice!
Add value to your followers: It’s not all about your company or blog. Keep your followers interested by not being selfish with your tweets.
See the bigger picture and add value to your followers by tweeting about what’s going on in your field – link to articles about news and new findings within your field.
Would you share your own tweet?: Consider if what you’re tweeting is shareable. People like to share content and especially if it’s entertaining or smart.
Add pictures, videos, quotes etc. to your tweets. Make them easy to understand!
Give a lot, then take a little
The most important thing to remember is not to oversell and use your Twitter feed as a means of cheap marketing. People are so trained in recognizing sponsored messages, ads and such that they automatically shut those out – and if you do it too often, they’ll shut you out by clicking unfollow.
You have to give before you take. You have to add value and earn people’s attention – the return of that investment will be priceless. Give a lot, then take a little. Which tweets work best in your experience?