Another reader question from Twitter that I wanted to explain in a bit more detail on the blog. The question was:
@MarkoSaric Can you give me some suggestion on guest posting?
My quick reply was:
@abinmn619 find bigger sites that are targeted to your audience and get in touch with a good and relevant guest post idea.
Here’s a bit more detailed reply:
Why guest posting is a good idea
Some bloggers are still skeptical in giving away some material to other blogs, some think the best value of their time is to write for their own blogs. I see it from their point of view and I do agree that working on your own site is the priority but I still think it is worth taking some time and doing some guest posting. Let us look at why guest posting is a good idea when done correctly:
- You start a relationship with another blogger
- You spread the word about your site
- You get new visitors and new subscribers / customers
- You get a link that is valuable for your search engine optimization
I don’t do many guest posts myself, I have done couple on Problogger which I have written about before, and I have done few more here and there. I’ve experienced a spike in visitors from my guest blogging and these links are still standing as authoritative links to my site and hopefully help me rank better.
So I definitely do recommend you do get a guest post or two in the early days of your blog to give it that spike or two.
The process of getting a guest post approved
So how do you actually guest post? You need to find the right site to post to. Look at the content on the site, look at the social signals at the recent posts, look at the Google page rank. More info on Google Pagerank can be found here. All these can help you determine if the site is correct one to attempt to pitch a guest post. Ask yourself these questions:
- What is the focus of the content
- Does the site get many Facebook likes, Twitter retweets etc on its recent posts
- What is the Google Pagerank of the site
Second stage is the pitching process itself. This is the hard part as bloggers receive many pitches which makes it difficult to get in touch with some of them. This is not only because of bloggers sending pitches but also companies are doing the same. Find the contact form or any other way of reaching the blogger. Draft a simple, open and direct email with your proposal and send. Some ideas and tips on writing the email that will be read can be found here.
If you do get through and get your pitch accepted you have done a great job. Now it is about delivering on your pitch and providing a quality article. Some advice on creating great content is here.
All articles submitted as guest posts have to be unique, and written and published exclusively on the site in question. Never try to reuse and recycle some content that has already been published somewhere else. Bloggers want unique and original content, so does Google. In some cases Google may penalize blogs that post duplicate content.
Link back from the post and the signature
Important thing to do is to create an attractive signature with your name and a link back to your site. Keep it brief and be direct. Instruct people to click on your link and explain them why they should do that. If possible, the optimal would be to also try and include a link back to one of your articles in the content of the guest post itself. This would be good as it could give you more clicks and another keyword-rick link for SEO.
Make sure that all links you send back to your site are described with the keywords that you are targeting on your site. See more details on how I went through this process and got a guest post approved on a big site. I hope this answers the question and most importantly inspires you to try and guest post yourself. If you want to guest post on my site, feel free to use the contact form to get in touch with me.