When I wrote the record breaking traffic day post earlier this month, I was just excited about the achievement and wanted to share the experience with the readers, in hope that it may inspire, motivate and help you as well. What I didn’t realize was that the post would also indirectly help me attract advertisers. Not long after I published the post I was contacted by two different companies asking to advertise. Here are their messages:
The advice on your blog is awesome. I’m not surprised you’ve achieved such good metrics / page-rank.
I’d like to see if there is any way we might be able to promote our services on your site. Please give me a shout when you get a second. Thanks.
I work for a blog web hosting guide that helps people to find a good web hosting provider. I came across your website and I find it very relevant to my client’s site.
I would like to discuss the possibilities to advertise on your website. I am sure that we can agree on a suitable compensation.
Let me know whether or not you are interested in such cooperation.
So what is the point of my experience? You never know who is reading. You may write with your visitor in mind, but a potential advertiser might be reading as well. So you have the possibility to sell advertising space indirectly by just writing a post.
Share your success stories
I have explained why it is a good idea to have a media kit in case you need to sell advertisement space. I have also suggested that it is a good idea to directly approach relevant advertisers and pitch them. Writing some strategic posts regarding the growth of your site is another way as it can be seen from my example. I would recommend, no matter the topic, to share good experiences and milestones of your site with your readers. Reached 100 posts? Got 1,000 RSS subscribers? Hit the front page of Digg and got a great number of visitors? Share it. Your readers would like to hear about your success and you might attract some sponsors as well.
Make it easy to contact you
When doing this make sure to have a “contact page” in your navigation menu so it is easy for potential advertisers to contact you. WordPress plugin like Contact Form 7 lets you easily insert a contact form into a page. No matter what you do with the advertisement offers, in my case I have not accepted either of them, it is still a very good step forward to get advertisers directly contacting you about buying advertisement space.