Previously I have introduced the tactic of writing comments on relevant posts as a good strategy for building awareness and driving traffic to a brand-new site. This article will explain this tactic further and gives you 5 simple steps on how to start getting traffic today by writing comments on related blogs. Some of the other tactics for getting traffic in early days of your blog can be found here.
Comments are not about SEO, they are about visitors
It is important to note that links in comments should not only be seen as a way of building links to improve your search engine rankings. Search engines have devalued the importance and authority of links from the comment sections so they do not have much value in terms of search engines.
This does not make links from comments useless for a new site though. Comment links are different than a strategy for ranking well in search engines. Links from the comments section of other sites should be seen as a traffic builder and a relationship builder. It is an opportunity to get traffic from sources other than the search engines.
Getting search engine rankings are a long term project so in first few weeks and months of your new site you will most probably not be getting a lot of search engine traffic. You will probably not be getting any at all. So while you build your content archives and gain an audience, you can write useful comments on related blogs to generate some initial traffic and awareness around your blog. In early days of my site the comments were the tactic where most of my visitors came from.
5 step plan to growing traffic through commenting
Here is a 5-step plan to follow after creating a new site and after writing several original, useful and engaging articles:
- Find blogs related to your content. Use Google’s Blog Search or Technorati. Explore Twitter and other social media.
- Subscribe to their RSS feed, follow them in social media and explore their content.
- Contribute to the conversation by sharing your thoughts. Write useful, thoughtful and knowledgeable responses to some of the most recent posts and discussions. Include your blog title and the URL in your comment. Respond to the author in social media and share thoughts there as well.
- Stay connected to these sites. Get involved in discussions multiple times over the next few days, don’t just post one comment and never return. A profile of a blogger with 100 comments on 20 different blogs is going to be a lot stronger than the profile of a blogger with 100 blog comment links from 100 different blogs.
- Brand your comments and make yourself easily recognizable with a globally recognized comment avatar from Gravatar. Also claim your comments at BackType to give your comments a home where they can be discovered, followed and shared.
These five simple steps will set you on the way to getting some initial blog traffic and will get you and your site introduced to some of the more popular bloggers in your field. This can lead to more opportunities down the line including guest posting. Not a bad way to start a brand new blog. Now let’s go do some commenting.
Image by geishaboy.