A new year is a great time for a new start. I want you to have a great blogging year in the year 2014. If you are not completely happy with your performance and results in 2013, if you want to improve and get better in 2014, here is my advice on how you can create better content, grow your traffic, and reach the dreams and goals you have. It’s time for a fresh start.
“Isn’t it nice to think that tomorrow is a new day with no mistakes in it yet?”
14 tips to make 2014 your best year yet
- Be open-minded to change. Doing the same thing over and over again but expecting different results will not work, said Albert Einstein. Same thing applies in the blogging world. To grow you’ve got to change your attitude, learn and improve. Open your mind to doing and seeing things differently.
- Set goals. You need to know where you want to go in order to figure out a way to get there. Ask yourself why are you doing what you are doing? Start with modest, achievable goals and gradually work your way up. Big success comes out of all the small successes.
- Focus on your target audience. Identify your target audience and figure out what they want to achieve by interacting with and spending time on your site. Then focus all your content on your audience and achieving their goals. This will make it easier to build a larger following, get your content shared and even attract sponsors.
- Start publishing regular content. Create a post schedule that you can live with and stick to it. For example aim for two posts per week. Fresh content gives life to your site, builds a momentum and grows you an audience that follows you and regularly expects to hear from you.
- Add value. Too many bloggers just share things that are already out there. You need to add value into your content. Don’t just report on what’s out there like everyone else does. Go deeper than the rest, analyse more, share more thoughts and opinions, share insights, help people out.
- Optimize the way you present your content in order to reach more people. Create great headlines that people cannot resist clicking on. Think how you can make your content more attractive. It’s not all about text anymore. Introduce great looking images, videos, infographics and podcasts.
- Put more of yourself into your content. Personalize. Show your face in your sidebar. Tell your story in the about page. Create videos where you talk directly to the viewers. Your personality is what differentiates you from everyone else, it makes your content stand out so make sure to use you as much as possible.
- Turn pro. If you have important goals with your site, you should be serious about your site in order to reach them. You should think like a pro. Choose a domain name instead of having a free site, get a nice modern design instead of a generic theme and put in focused time and effort on creating better content and marketing your site.
- Focus strategically. Your core message shouldn’t be too hard to find for your first time visitors. They should know straight after entering what your site is about and what you can help them with. Put your best content in front of them. Introduce them to your topic, put sticky posts on your front page and links in your navigation menu. This way you will engage more of your first time visitors and convert more of them into loyal fans, subscribers and customers.
- Plug yourself. You must actively promote your work wherever you can. Don’t be spammy but do reach out and connect to new people daily and turn them into visitors. Every time you post a piece of content you should take steps to promote that content. Your time should be spent 50% on creating content and the other 50% on promoting that content. Here are some ideas on how you can get your first 500 visitors.
- Learn from the data. Use software like Google Analytics to monitor and analyse the stats about your visitors, about sites that link to you and about your content in general. See what works well, what not so well. Then do more of the things that work, and eliminate the things that don’t in order to optimise your time and get more out of your efforts.
- Think how you can make your site a business. Your site could be your small business. Find ways to turn visitors and the time you spend on your site into an income. Consider affiliate deals, consider creating your own product, consider accepting advertising. Here are some ideas on how you can earn $500 in revenue from your site.
- Look for inspiration. Subscribe to websites, magazines and newspapers with topics that interest you and read a lot. Figure out what they do that makes you excited about them. Think how you can incorporate these things into your own content and into your own site.
- Don’t give up. Blogging is about performing consistently day in and day out and taking small steps over a longer period of time. Resilience is important. Don’t give up after few weeks if it doesn’t work very well, keep putting in the effort and slowly you will start seeing and getting results.
I hope you follow these steps and give your site a fresh start in the new year. Here’s to 2014, make it your best blogging year yet!